Ecommerce development
Prostor
250% Conversion Boost: How We Transformed a Drugstore’s Ecommerce Platform from Limitation to Growth Engine
About the project
The Prostor drugstore chain had outgrown their legacy ecommerce platform and faced scalability issues, poor peak performance, and limited omnichannel capabilities. With ambitious expansion plans and a vision for market leadership, Prostor needed more than just a platform fix — they needed a foundation for future growth. Our team delivered a transformative solution that not only solved immediate challenges but created unlimited potential for scaling the company’s digital operations.
About our client
Prostor is a leading Ukrainian drugstore chain. With over 427 stores across 132 cities, the company has been a trusted name in the Ukrainian retail market since 2005. Committed to innovation and customer satisfaction, Prostor sought to strengthen their ecommerce platform for future growth.
Challenges we needed to solve
During initial assessment and research, our goal was to identify the key blockers of Prostor’s ecommerce growth. Through an in-depth audit of the retailer’s existing platform, user journey, and operational workflows, we uncovered several critical bottlenecks:
Platform limitations &
scalability challenges
-
Prostor’s existing platform couldn’t handle the scale of 427+ stores and thousands of SKUs, limiting expansion.
-
Outdated infrastructure struggled with high-traffic periods, impacting performance and the user experience.
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Lack of customization and integrations restricted innovation and growth.
Customer experience
issues
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A complex sign-in process led to friction and lost customers.
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An inefficient checkout flow caused high cart abandonment rates.
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Poor site navigation and UX design resulted in a frustrating shopping experience.
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No connection between online and physical stores limited omnichannel potential.
Revenue & growth
constraints
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Limited use of upselling and cross-selling tools reduced average order value.
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The website had poor SERP visibility.
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Limited promotional and marketing capabilities hindered conversions.
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The lack of an integrated bonus and loyalty program impacted customer retention.
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Disconnected online and offline loyalty programs failed to maximize engagement.
Key project goals
Following our comprehensive business analysis, we found that while our client’s existing platform had served the company well initially, it had become a critical limitation for their ambitious expansion plans. It lacked essential capabilities for modern retail operations including scalability, integration flexibility, the ability to handle high traffic volumes, and omnichannel features.
To secure the chain’s market leadership and enable sustainable growth, Prostor needed a powerful, enterprise-grade solution that could scale with their ambitions. After a thorough platform evaluation, Magento 2 emerged as the optimal choice, offering the perfect balance of robust features, scalability, and customization capabilities needed to drive Prostor’s future growth and expansion.
We defined three key goals from the roadmap and moved straight into action.
Seamlessly migrating
to Magento 2
-
Migrate thousands of SKUs while ensuring data consistency across product descriptions, pricing, and inventory
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Overcome challenges with different data formats, restructuring and optimizing product, customer, and order data
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Ensure a smooth transition with near-zero downtime, maintaining sales and the user experience
Implementing a scalable & future-ready infrastructure
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Implement a high-performance architecture that can scale as Prostor grows
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Introduce Kubernetes for platform stability, ensuring smooth performance during peak traffic
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Enable customization and deep system integrations, allowing for innovation and flexibility
Adding extra upselling and cross-selling opportunities
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Implement upselling and cross-selling to boost average order value
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Develop an advanced loyalty and bonus program to increase customer retention
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Enhance marketing automation, enabling personalized promotions and engagements
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Establish full omnichannel integration, allowing customers to shop online and pick up in-store
Client testimonial
Dinarys GmbH met our expectations and
delivered high-quality work.
Nataliia Srednia
CMO at Prostor
Want to accelerate your ecommerce growth?
Schedule a free strategy session with our lead solution architect
Want to accelerate your ecommerce growth?
Schedule a free strategy session with our lead solution architect
Konstantyn
Delivery Director
Discover how we can help you:
01
Optimize your ecommerce infrastructure
02
Boost conversion rates
03
Scale your online business efficiently
How we matched Prostor’s tech
opportunities
with their business goals
By aligning Prostor’s business vision with the right technology, we delivered
a scalable, high-performance ecommerce platform that supports future expansion, seamless omnichannel
experiences, and higher customer engagement.
01
Seamless data migration
Migrating 50,000 SKUs and customer records required a meticulous approach to maintain data integrity and consistency. To migrate this data seamlessly, we:
-
Developed a custom migration script to standardize and restructure product, customer, and order data
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Ensured error-free data transfer, preventing inconsistencies in inventory, pricing, and product descriptions
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Executed the migration with near-zero downtime, ensuring uninterrupted sales and operations
02
Scalable and future-ready infrastructure
To support high traffic volumes and future growth, we built a robust, flexible, and scalable ecommerce environment on Magento 2.
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Implemented Kubernetes for automatic resource scaling and platform stability, even during peak sales periods
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Designed a high-performance architecture, ensuring fast load times and smooth user experiences
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Enabled deep system integrations, including with CRM, ERP, and third-party marketing tools, for seamless data flow
03
Enhanced user experience & increased conversions
To reduce friction in the shopping journey and improve conversion rates, we optimized Prostor’s ecommerce UX:
-
OTP authentication – Simplified the sign-in process, reducing friction and improving security
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Custom checkout page – Streamlined processes without the need for signing in
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Improved site navigation & UX – Enhanced product discovery, making it easier for customers to browse and purchase
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Bank card tokenization – Users don’t need to re-type their bank information
04
Strengthened promotional and loyalty capabilities
To increase customer retention and sales, we introduced robust promotional and loyalty tools:
-
Developed a custom bonus program, allowing Prostor to offer targeted rewards and incentives
-
Enhanced marketing automation capabilities, enabling more effective customer engagement
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Implemented advanced promotional features, making it easier to launch and manage campaigns
05
Omnichannel integration and offline pickup
To connect online and offline operations, we introduced seamless omnichannel capabilities:
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Developed an offline pickup point module, enabling customers to shop online and collect in-store
-
Created a unified customer experience, bridging digital and physical retail seamlessly
Five transformative results
that took the drugstore retailer from
struggling to scaling
This transformation set a new standard for Prostor’s ecommerce operations, positioning the company for long-term growth in the competitive online retail landscape. Here’s how:
Future-proof ecommerce platform
By implementing Kubernetes and a high-performance architecture, Prostor now operates on a resilient, future-proof platform capable of supporting business expansion.
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Peak traffic stability, ensuring uninterrupted shopping experiences during high-demand periods
-
Real-time inventory synchronization, keeping stock levels accurate across 427+ stores
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Seamless integrations with CRM, ERP, and marketing tools, creating an agile ecommerce ecosystem
Massive growth in online conversions
One of the most immediate and measurable outcomes was a substantial increase in online conversions.
-
Redesigned checkout process reduced cart abandonment and improved purchase completion rates
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OTP authentication streamlined the login process, increasing user retention
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Checkout without sign-in increased conversions and the number of completed orders
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CRM integration enabled personalized customer engagement, enhancing trust and increasing repeat purchases
Boosted SERP visibility
Following the migration, Prostor’s online visibility saw a notable improvement due to SEO-optimized content and technical enhancements.
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Improved SERP rankings, leading to higher organic traffic and customer acquisition
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Faster page load speeds, reducing bounce rates and increasing dwell time
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Optimized the data structure, making Prostor’s product catalog more discoverable
Extra upselling and cross-selling functionalities
The introduction of advanced marketing tools and personalized promotions enabled Prostor to maximize revenue potential.
-
Custom bonus program encouraged customer loyalty and repeat purchases
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Visa discount program doubled the conversion rate and facilitated repeated purchases
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Upselling and cross-selling functionalities led to higher average order values
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Targeted promotions improved engagement and boosted sales
Improved customer experience and navigation
A user-centric redesign provided customers with a seamless and intuitive shopping experience, reinforcing brand loyalty.
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Refined UX and navigation, making it easier for customers to find products
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One-step authentication, simplifying the sign-in process
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Simplified checkout page
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Offline pickup module, enabling seamless omnichannel shopping experiences
Let’s build your success
story together
Looking for a seamless ecommerce transformation like Prostor’s?
Schedule a free consultation
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