Jessica Machalani Head of LinkedIn Marketing Solutions - MENA

Anand Vengurlekar Senior Lecturer in Innovation and Design Thinking INSEAD

Aniket Saha Senior Manager Zenit

Patrick Samaha Founder Eleveight

Hubert Boulos CEO Das Kapital Dekuple Group

Emirates and Saudia named Most Recommended Brands in UAE and Saudi

Emirates leads the UAE with a positive Recommend score of 92.8% among current customers, while Saudia takes first place in Saudi Arabia at 92.4%, according to…

Saudi Arabia, UAE lead Middle East field at 2026 Cannes Corporate Media & TV Awards

Saudi Arabia and the UAE emerged as the Middle East’s leading markets at the 2026 Cannes Corporate Media & TV Awards, with Aramco named Client of…

NEWS

Samsung names Karen Wazen as Galaxy brand ambassador in MENA

Samsung Electronics MENA has named Lebanese entrepreneur and fashion personality Karen Wazen as its new Brand Ambassador for the MENA region, as the technology giant seeks…

NEWS

Amr Diab earns second Guinness World Records title

Arab music star Amr Diab has earned a new Guinness World Records title after spending a cumulative 69 weeks at No. 1 on Billboard Arabia’s Artist…

NEWS

Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Insights

YouTube ad growth slows amid TikTok, Netflix challenge

YouTube generated more than $40 billion in advertising revenue in 2025, but its ad business is entering a slower growth phase as competition from TikTok and…

ATM 2026: Travel industry sees cautious recovery as demand patterns shift

Arabian Travel Market 2026 closed in Dubai with the travel and tourism industry signalling cautious optimism about the final quarter of the year, while operators highlighted…

INSIGHTS

Is AI replacing creativity — or redefining it?

Every creative revolution arrives with the same anxiety: if machines can do what humans do, what happens to the humans? Generative AI has revived that question…

INSIGHTS

Netflix and YouTube battle for creators as power shifts toward talent

Netflix and YouTube are stepping up their competition for top creators, signaling a broader shift in the entertainment industry as audiences, intellectual property and distribution power…

INSIGHTS

BRANDS

OMEGA celebrates Speedmaster heritage with new collection

Swiss watchmaker OMEGA welcomed guests to an exclusive event at its boutique in The Dubai Mall, celebrating nearly seven decades of the Speedmaster collection and unveiling…

BRANDS

BMW Motorrad celebrates Emirati Women’s Day with ride

BMW Motorrad Middle East and AGMC, the authorized BMW Motorrad importer in Dubai and the Northern Emirates, hosted a Female Community Ride bringing together 80 women…

BRANDS

talabat Names Selin Süzer as Chief Marketing Officer

talabat has appointed Selin Süzer as its new Chief Marketing Officer, tapping an internal Delivery Hero group leader to steer the brand’s next chapter. Süzer joins…

BRANDS

AGENCIES

Before the merger: Tarek Miknas’s last interview as FP7 McCann CEO

There’s a Cannes Lion holding open the door to Tarek Miknas’s office, another two doubling as bookends on a shelf that’s clearly run out of room.…

AGENCIES

Are GCC Brands Actually Using AI, or Just Talking About It?

Ask Fiona Menzies whether Eden House uses AI in its marketing and the answer isn’t yes or no, it’s a spectrum. This year her team made…

AGENCIES

Kalpesh Patankar Comes Home: Publicis Groupe Names Him CCO of Leo Constellation Gulf

Publicis Groupe Middle East has named Kalpesh Patankar Chief Creative Officer of Leo Constellation, the newly unified creative network spanning Leo Gulf and Publicis Gulf across…

AGENCIES

Cannes Lions Special Issue

June 2026

The FMCG Crisis Playbook

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Best Brands and Best Marketers

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Ad of the week Beats by Dre | Uncommon Creative Studio

Beats multiplies Kendall Jenner to launch its customisable 360 headphones

A café becomes a surreal world populated entirely by different versions of Kendall Jenner, each styled with a distinct Beats 360 combination. The playful visual device turns the headphones’ interchangeable cushions into a statement of individuality, showing how one product can adapt to different moods, settings and personal styles.

Ranking

MENA’S CREATIVE PULSE – TOP CAMPAIGNS

MENA creativity has entered its main character era. From AI-powered seat maps and blind football seats to seasoning-led fandoms and parking spots turned media space, the…

NEWS

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

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Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

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Emirates and Saudia named Most Recommended Brands in UAE and Saudi

Saudi Arabia, UAE lead Middle East field at 2026 Cannes Corporate Media & TV Awards

Samsung names Karen Wazen as Galaxy brand ambassador in MENA

Amr Diab earns second Guinness World Records title

Transparency in the storm: How the GCC managed crisis communication

Ounass expands into physical retail activations with Stage

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

YouTube ad growth slows amid TikTok, Netflix challenge

ATM 2026: Travel industry sees cautious recovery as demand patterns shift

Is AI replacing creativity — or redefining it?

Netflix and YouTube battle for creators as power shifts toward talent

OMEGA celebrates Speedmaster heritage with new collection

BMW Motorrad celebrates Emirati Women’s Day with ride

talabat Names Selin Süzer as Chief Marketing Officer

Before the merger: Tarek Miknas’s last interview as FP7 McCann CEO

Are GCC Brands Actually Using AI, or Just Talking About It?

Kalpesh Patankar Comes Home: Publicis Groupe Names Him CCO of Leo Constellation Gulf

Cannes Lions Special Issue

The FMCG Crisis Playbook

Best Brands and Best Marketers

Fiat

KIA

Clash of Clans

Wix

Google Nest

Chevrolet

Beats multiplies Kendall Jenner to launch its customisable 360 headphones

MENA’S CREATIVE PULSE – TOP CAMPAIGNS

Best Brands and Marketers

Top 70 CEOS