Turn Visitor Behavior Into
Better Decisions
See where people go, how long they stay, and what they search for, in real time. MapVX turns everyday foot traffic into a clear picture of your venue, so you can act on it.
The Problem
Thousands of people move through your venue every day, and almost none of it is measured. You can't see which areas draw traffic, what visitors look for and can't find, or whether a change actually worked. So the big calls get made on gut feel.
Our Solution
MapVX measures how visitors actually use your space. Every search, route, and dwell becomes data on a live dashboard, so you can see what's working, catch what isn't, and back every decision with real numbers.
From Foot Traffic to Real Insight
We map your space
We build the interactive map of your venue that every visit is measured against.
Visitors use it
Every search, route, and tap is captured as people find their way, on kiosk or phone.
Data hits your dashboard
Foot traffic, dwell time, and search trends update in real time, with no spreadsheets.
You act on it
Optimize layout, leasing, staffing, and marketing with evidence instead of guesswork.
See Where People Actually Go
Heatmaps show where visitors cluster and where they drift past. Dwell-time tracking shows how long they linger. Together they turn a busy, invisible space into a clear map of attention you can act on.
- See which areas draw traffic and which sit quiet
- Dwell time and movement paths, zone by zone
- Back leasing, layout, and staffing calls with real data
Understand How People Move
Because MapVX places every visitor on the map, it sees the paths they take, the corners they miss, and the spots where they slow down. That is real movement data for your whole venue, floor by floor.
- Movement paths and popular routes, floor by floor
- Dwell time and crowding, zone by zone
- Indoor and outdoor movement in one view
A Complete Analytics Toolkit
Real-Time Dashboard
Foot traffic, dwell, and search trends in one live view, with no spreadsheets or setup.
Heatmaps & Dwell Time
See where visitors cluster and how long they stay in any part of your venue.
Search & Keyword Trends
Know what people look for, what's rising, and what they can't find.
Reports You Can Share
Export clear reports to prove ROI to tenants, sponsors, and leadership.
Data That Pays for Itself
Analytics is not a report you file away. It's the edge that lifts sales per square foot, wins better lease terms, and shows what your marketing actually did. Every decision gets a number behind it.
Optimize Layout & Placement
Put high-demand tenants and displays where the traffic actually is, and fix the dead zones.
Prove Campaigns & Events
Show exactly how a promotion or event moved foot traffic, so you can double down on what works.
Strengthen Leasing & Deals
Walk into every negotiation with real numbers on traffic and demand, and price your space accordingly.
Every Decision, Backed by Data
Which tenants pull the most traffic. Where people give up looking. Whether last month's change actually helped. MapVX answers the questions you used to settle with a hunch.
It updates in real time, so you're never acting on last quarter's picture, and it connects to the rest of the platform, so insight turns straight into action. Explore advertising →
What It Looks Like in Your Venue
The questions change with the venue, but the answer is always data. Here's what analytics unlocks across industries.
Shopping Malls
See which tenants and corridors pull traffic, back leasing with real numbers, and fix the quiet zones.
Airports
Track dwell and flow by terminal, place concessions where passengers actually wait, and prove retail performance.
Stadiums & Arenas
See where crowds build and lines form, staff and stock to match, and show sponsors real exposure numbers.
University Campuses
Understand how students move between buildings and events, and plan space, signage, and services around it.
Hotels & Resorts
See which amenities guests seek out and which get missed, and steer attention to the spaces that drive spend.
Events & Conferences
Show exhibitors real booth traffic and dwell, and give organizers hard data to sell next year's floor.
Department Stores
See what shoppers search for and where they linger, and lay out departments and promotions around it.
Commercial Real Estate
Give ownership hard data on how the property is really used, to guide leasing, amenities, and NOI.
Every Feature, One Live Map
Analytics is one part of a platform that works as a whole. Positioning feeds it the data, advertising and loyalty act on it, and everything runs on the same live map, so insight turns into action.
Explore the platformAI Assistant
Visitors ask by text, voice, or photo and get walked straight to the answer.
VX Cards Loyalty
Reward verified visits and turn one-time foot traffic into known regulars.
Wayfinding & Positioning
The blue-dot positioning that locates every visitor is what makes the analytics possible.
Digital Directory & UI
A branded, searchable map and directory on web, mobile, and kiosk.
Accessibility
Step-free routing and screen-reader support built in, with Lazarillo-app audio guidance for the blind.
On-Map Advertising
Geofenced, location-based offers that turn navigation into new revenue.
Everything in One Clear View
Your analytics live in the same clean MapVX portal you use to manage the map. Open it on a laptop or a phone to see live traffic, top searches, and zone performance, then make an edit and watch the numbers respond. No exports, and no data team required.
Book a DemoHear From Our Clients
Why Venues Choose MapVX
Data You Can Act On
- Real-time, venue-specific data, not generic benchmarks
- Heatmaps, dwell time, and search trends in one place
- A clean dashboard anyone on your team can read
- Export-ready reports for tenants and leadership
One Connected Platform
- Every feature works together on one live map
- AI assistant, directory, loyalty, and advertising on one map
- Spatial analytics on how visitors move and dwell
- Accessibility built in, with Lazarillo for audio guidance
- Turn navigation into engagement and new revenue
A Team That Has Your Back
- Dedicated success team from planning through launch
- Live in as little as six weeks
- Self-service portal for real-time map edits
- Ongoing updates and hands-on support
Frequently Asked
What can we actually measure?
Is the data real-time?
Do we need a data team to use it?
Is visitor data collected privately?
How does analytics help us make money?
How does analytics connect to the rest of MapVX?
Want to learn more?
Stop guessing how your space performs. See it, measure it, and act on it. Let's turn your venue into data you can use.
Book A Demo
