What transforms marketing from a support function into a growth engine? In this episode of the iTech Series Fireside Chat, Patricia Harris shares powerful insights ...
Dive into an exclusive conversation with Navneet Singh, CMO at Eightfold AI, as he shares insights from his journey transitioning from product leadership to marketing. ...
Tune in to our exclusive iTech Series Fireside Chat with Cristy Garcia, CMO at impact.com, as she traces her two-decade marketing journey, from early career ...
Kimberly Wilhelm, AI & Cloud Field Strategy & Programs Lead at Cloudera, shares insights on measuring GTM performance, building effective demand generation campaigns, improving lead ...
Almudena Maneiro, Field Marketing Senior Director for EMEA Central at Salesforce, shares insights from her 20+ years in B2B technology marketing. She discusses building global ...
As enterprise marketing evolves, success increasingly depends on connecting AI, ABM, brand, and revenue into one cohesive growth strategy. In our latest interview, Ayano Sakuma, ...
Daniel Talbot, Senior Director of Global Solution Marketing, Industry and Technology at IFS, shares his journey from marketing insight and analytics to global leadership. He ...
Giulia Sinatra, Field Marketing Manager, Australia & New Zealand at Cloudflare, shares her perspective on building revenue-focused marketing programs across diverse markets. She explores how ...
Geopolitics today is a masterclass in prolonged competition. Conflicts are no longer short, decisive events; they’re sustained, multi-layered, and resource-intensive. Outcomes are shaped less by ...
For global B2B organisations, English often feels like the safest marketing choice. It scales easily, keeps costs predictable, and avoids the operational complexity of managing ...
Marketers love talking about conversion, but if you’re not part of your ideal customer’s consideration set from the very beginning, you’ve already lost. In today’s ...
Why marketers still want a say! In 2025, there’s no shortage of tools that promise speed, automation, and hands-off execution. But as we test these ...
Authored By Dalia Mansour in collaboration with Fouad Khafaga, Sandra Conn, and Ghadeer Albarakani. As a marketing leader passionate about gender equity, I’ve always sought ...
Field and event marketing have always been dynamic, but the past six years have brought a rollercoaster of transformation to the industry. As someone who ...
Many B2B marketing teams focus heavily on generating immediate pipeline, often prioritizing short-term campaigns over long-term brand building. While demand ...
In B2B marketing, a one-size-fits-all approach rarely delivers results. Companies differ in their industries, business goals, buying processes, and challenges, ...
B2B buying has become more social than ever. Before making purchasing decisions, buyers increasingly turn to LinkedIn, online communities, customer ...
In today’s data-driven business environment, success is no longer measured by intuition alone. Organizations rely on Key Performance Indicators (KPIs) ...
