You're accountable for all six. The ones you can't prove get argued about in the forecast call.
Count the lines below you'd argue about with your own team.
A Forward Deployed Engineer, an FDE, sits with every role in your sales org, SDR, AE, sales manager, growth and marketing, 45 minutes each, while they work. We go through every tool in your stack with the people who use it. Then we write the work down, with the fix for each leak, so your own team can implement it.
No system access. A screen share, 45 minutes per role.
If the account list is wrong, better emails only reach the wrong people faster. So we look at all six together, against what the Standard calls good.
Read the StandardWhich accounts you go after, in what order, and why.
What changed at an account, and whether it's worth acting on.
How a rep turns that into a reason a buyer replies.
How an account moves from first touch to handoff, and who owns each step.
What a manager does to make a rep better on a live call.
How you tell a good meeting from a booked one.
If your tools could run Orchestrated but your reps still copy lists between tabs by hand, you are Assisted.
The process lives in people's heads. It leaves when they do.
Tools do parts of the job. Someone still copies between them by hand.
The whole motion is written down and repeats in one system.
Routine work runs itself inside written permissions. People take the exceptions.
A revenue ontology is your written definition of accounts, signals, stages, handoffs, and what each system may do on its own. Write it once and qualified means one thing everywhere.
See what goes in oneTalk to an AE, or buy it
Thirty minutes free, or $1,000 on the pricing page.
Watch how pipeline gets made
Score against something written down
Place the team on the ladder
Settle the words the team argues about
Leave with one constraint and its owner
We sit with your SDRs, AEs, sales managers, growth and marketing while they work, systems open. We watch what they do, not what the process document says they do.
Every gap gets a named owner. Some close without you. The rest wait for a decision only you can make.
Score yourself firstThe Standard says what good looks like in all six pillars. It was written before we saw your team, so the score does not depend on who is in the room.
You can argue with any score. What we scored you against is published and free to read.
Read the StandardYou place yourselves first. Then we place you from what we watched. Where the two differ is where the useful conversation starts.
You leave knowing where you sit and what the next level asks of you.
Read the sales pipeline maturity modelWhat counts as a qualified meeting. When an account is in the motion. What an agent may send before a human reads it.
Written so your CRM admin and your AI vendor build against the same definitions.
See what goes in oneEverything lands in one document: the score, the level, the definitions you settled, and the one thing to fix first.
Ask us back later and we watch the same workflow again to see whether it moved.
RevOps can open it on Monday and start working.
At the next pipeline review everyone reads the same definitions, so the meeting is about what to do instead of whose number is right. Then you fix one thing at a time.
A deck. Presented once, agreed with in the room, and never opened again.
A record. Every line has a name against it and a date, so anyone can check later whether it moved.
Thirty minutes on how pipeline gets made at your company. You get our first read on where the problem probably sits, and a straight answer on whether the program is worth doing. Knowing what's wrong takes watching the work. It's free either way.
One email. Two weekly sends: the Tenbound research report with the invite to the Tuesday community call, and the graph8 changelog with the invite to the weekly demo. Written by the Institute and the builders. Unsubscribe any time.
