For revenue leaders who own a 2027 number

Your revenue system, mapped. The foundation you build on.

Every step your sales team runs sits somewhere between manual and autonomous, and nobody has mapped which is which. An engineer who builds revenue workflows sits with every role while they work, then hands you the map: each step placed, what a workflow can take over, what needs help, what stays human, and the setup your own team builds from.
Buy now Talk to an AE first

No system access required. No homework for your reps. You keep everything either way.

What to automate first

Most of the day is still manual. Nobody has mapped which steps.

Research, list building, the first touch, the reply, the handoff, the disposition, the forecast. Each one sits somewhere on the ladder. A step still done by hand also leaves no record, which is why the numbers you cannot get and the workflows you do not have are the same list.

Two things make the map hard to draw from inside. The manual steps rarely make the list, because to the person doing them they are the job. And you have seen one sales org run from the inside: your own.

That second one is what we bring. Fifty three companies are on our client record, Okta, LinkedIn, GitLab, Gong, Outreach and Salesloft among them, so we know which steps those teams handed to a workflow, which they left to people, and what broke when they got it the wrong way round. The logos above are the list.

The output is workflows, not a report, so the person watching the work has to be someone who could build them.

The four levels
  • A workflow takes it

    The step runs the same way every time and needs no judgement. The research a rep assembles by hand each morning, the routing of an inbound lead, the enrichment nobody has time for. Each one comes back with the workflow that does it and the fields it needs.

  • A workflow assists it

    A person still decides, but stops doing the assembly. The draft is written for them, the account is scored before they open it, the next step is proposed. The judgement stays theirs and the typing stops.

  • It stays human, with a rule

    Some steps should not be automated, and the honest answer is to say so and write the rule instead. Which replies get a person. Who settles an ambiguous account. What a rep is allowed to promise. Written down so the same call gets the same answer.

How it works

Three weeks. One engineer inside your team. One blueprint you keep.

Week one we watch. Week two we write it down. Week three we show your team what we found and what it unlocks.

  1. Week 1

    We sit with your team

    The FDE shadows every role in your sales team: SDR, AE, sales manager, growth, marketing and any other direct role. One session per role, 45 minutes each, up to seven roles. Real work on a real screen, nothing staged.

    You Your team gives 45 minutes each. Nobody prepares anything.

  2. Week 2

    We build the blueprint

    Analysis of everything we watched. Your revenue ontology is written down for the first time. Every integration point and every gap across the whole revenue system, with the improvement for each.

    You Nothing. We may ask one or two clarifying questions.

  3. Week 3

    We present it to your team

    A working session on the Programmable Revenue findings and opportunities: where you stand, what to fix, in what order, and what it unlocks. Invite as many people as you like.

    You Sixty to ninety minutes. The five documents arrive the same day.

  • Who we sit with

    Every direct role in your sales team: SDR or BDR, account executive, sales manager, growth manager, marketing, and anyone else who touches the pipeline. One session per role, 45 minutes each, up to 7 roles.

  • Who does the work

    A forward deployed engineer (FDE): a real engineer whose whole job is revenue operations, revenue technology and the development that connects them. Not an analyst, not an account manager. The same person who would build it.

  • Access

    None required. We shadow the work on a screen share and review what is publicly visible: your site, your forms, your sending domain. If you can give us a look at Google Search Console, the CRM or the rest of the stack, the blueprint gets sharper. If you cannot, it still gets done.

  • How it runs

    Every session is recorded and transcribed; that is how the analysis is done, and your team is told so before we start. Your manager sees everything we observe. We assess the process the team works inside, not the people.

  • Afterwards

    Nothing. The five documents are yours to implement, in house or with any vendor you choose. There is nothing to buy from us on the other side of the plan.

Why now

$1,000 for the plan, and no vendor on the other side of it.

01

You can do it yourselves

The setup document is written for your team, or for any vendor you choose. The proposal can be three things to do in house. $1,000 for the plan, and no vendor on the other side of it.

02

It is the step before the AI purchase

Every AI tool runs on definitions nobody wrote down. This writes them down, in your words, and you keep them. Buy the tool afterwards, or do not.

03

It is planning season

Every finding carries a yearly cost. The gap list goes into the 2027 headcount and budget ask as evidence, not as an opinion.

What you hold at the end

The full picture of your revenue system, and the plan to a first class B2B setup.

The ontology says what your revenue is made of. The gaps say what is missing. The readout says where you stand. The setup document says how to fix it, and the proposal says what it costs with us. The first four are yours whatever you decide.

01

Your revenue ontology

The nouns your revenue runs on, in your words. The states each one moves through. The links between them, marked by what carries each one: a system, a person, or nothing. Where each one actually lives, including the spreadsheet and the sticky notes. Which of your numbers are computable today, and the missing link behind each one that is not. This is the foundation everything else is built on, and it versions from here.

Quote
  • instrumented A system carries it
  • manual A person carries it
  • broken Nothing carries it
Deal outcome
Every link in your revenue system is one of these three. A number is computable only when every link on its path is the first kind. v0 marks each one and names the missing link behind every number you cannot get today.
02

Every integration point and gap

Where your systems should talk and do not. Where a person carries something a system should. Where a step has no owner, no definition, or no record. Each one named, placed on the map, and given the improvement that closes it, across the whole revenue system, not one team.

03

The readout

One placement on the Tenbound maturity model, Manual, Assisted, Orchestrated or Autonomous, with a profile across the six pillars of the Standard: Market, Signal, Message, Motion, Mastery and Measurement. Findings with a number on each and what they cost you over a year. One bright spot, held to the same standard. A process map, swimlane by role, handoffs drawn as crossings, the tool each step runs in.

04

The integration and setup document

For each improvement: which system it lives in, what connects to what, the fields and definitions each step needs, who owns it, and the order to do it in. Written so your own team can implement it, or hand it to any vendor and get the same result. It is the build spec, and you hold it whether or not we build.

05

The proposal

What to do next, in what order, and who does it. It sorts every improvement by who can make it, your own team first, then a tool you already own, then a vendor if one is genuinely needed. Not every gap gets routed to software. Often the honest proposal is three things to do yourselves.

How it is scored

Scored against a published standard, not against your team.

We grade the process, not you. The question is not "what is your booked to held rate", it is "can your system answer that at all?"

Every pillar gets a level from what we watched. Your level is your lowest pillar, because that is the one capping the rest. A pillar we did not observe is marked not assessed, never guessed.

The six pillars The four levels
  • Market Orchestrated
  • Signal Assisted
  • Message Autonomous
  • Motion Orchestrated
  • Mastery Not assessed
  • Measurement Assisted
An example profile, not a client's. The lowest observed pillar sets the level. A pillar we did not observe is marked, never guessed.
Who it is for

Buy this if you can name the problem. Skip it if you want a number first.

Buy it if
  • You can name a revenue problem, not just a wish for more activity.
  • Your team can show their real workflow on a screen.
  • One person can settle a definition when two teams disagree.
  • You want the whole revenue system looked at, not one tool.
  • You accept that definitions and measurement come before scale.
Not yet if
  • You want a guaranteed meeting number before anyone records a baseline.
  • Nobody can show the workflow on a screen.
  • The people who would join do not do the work.
  • You already know the tool you want recommended.
  • Nobody will own the definitions afterwards.
If your team is not the full set
  • A founder still doing the selling

    Fewer sessions, one per hat you wear, and the same five documents. Every step you run by hand gets placed, so the first hire inherits a system instead of your memory.

  • An SDR or sales manager with one team

    Bring your reps and one account executive they hand to. That is enough to place your team's steps and the handoff out of it. The readout marks every role we did not observe, so nothing is guessed.

  • A sales leader whose marketing reports elsewhere

    We observe what you can bring and say what we did not see. Marketing leads usually join once they hear their side of the handoff gets written down too.

We say the same five things at the kickoff, and reschedule rather than run a watered down week.

What we ask of your team

45 minutes per role, no homework, no access required.

This is a workflow review, not a systems audit. We watch how people work, we do not interrupt it, and we do not need anything installed or connected.

Your reps decide what this is inside the first hour, from how the engineer talks to them. The line we open with: your manager will see everything we observe. We are assessing the process you work inside, not you. The gaps we find are the system's fault.

  • 45 minutes from each role, up to 7 roles, in week one. The person who does the work joins, not their manager.
  • From a computer, sharing the real tools. One real, recent example. No test data, no deck.
  • A sponsor for a short kickoff before week one, to agree the roles, and for the presentation in week three.
  • Optional: a look at Search Console, the CRM and the rest of the stack. It sharpens the blueprint. It is not required.
Before you buy

What sales leaders ask before they buy.

Do you need access to our systems?

No. We shadow the work on a screen share and review what is publicly visible. Access to Search Console, the CRM or other tools makes the blueprint sharper, and we will ask, but the work does not depend on it.

How much of our team's time does it take?

45 minutes per role in week one, up to 7 roles, plus a short kickoff with the sponsor before week one and the presentation in week three. Nobody prepares anything.

Which roles do you sit with?

Every direct role in the sales team: SDR or BDR, account executive, sales manager, growth manager, marketing, and anyone else who touches the pipeline. We agree the list with your sponsor at the kickoff.

What is an FDE?

A forward deployed engineer: a real engineer focused on revenue operations, revenue technology and the development that connects them. The person who sits with your team is the kind of person who would build the system afterwards, which is why the blueprint is implementable.

When would it start?

Our engineers run 25 sessions a month across all clients, so a start is usually a few weeks out. Buying holds your place; we agree the roles on the kickoff and book week one from there.

Can we pay by invoice?

Yes. Order it here and a Stripe invoice follows within one business day, or talk to an AE first and we send a quote. Net terms are fine.

Does buying it commit us to anything?

No. The blueprint is complete on its own, written for your team to implement, and there is nothing to buy from us afterwards. You keep all five documents.

Why do you need to watch our team work?

A process description shows the intended workflow. A screen share shows the real sequence, the systems, the handoffs and the information the team actually uses. Asking gets the slide deck answer.

Are you evaluating our employees?

No. We are mapping the revenue workflow and the system around it. Your manager will see everything we observe. We are assessing the process you work inside, not you. The gaps we find are the system's fault.

Will you tell us to replace our tools?

No decision is made in advance. The setup document and the proposal separate configuration, integration, engineering, services, systems you keep, and decisions only you can make.

What if we score high?

We say so, and the blueprint shows what is holding the last pillar down. A team with nothing to fix is told that in the presentation.

Is it refundable?

No. You keep all five documents whether you implement them yourselves, hand them to a vendor, or put them in a drawer. If we cannot deliver what is described here, we say so before week one and refund.

How is this different from the free discovery call and the free self assessment?

The call is a first read, said as a guess. The self score is your own memory of the team. The blueprint is evidence: we watch the work, write the system down, and score only what we saw.

Three ways to get the answer

You can keep guessing, buy the blueprint, or hire it out.

01 Free

Keep guessing

Add a tool, rewrite the sequences, buy a better list. The meeting count moves a little, the argument about whose number is right does not, and the quarter is gone.

02 $1,000, 3 weeks

Programmable Revenue Blueprint

An engineer sits with every role, SDR, AE, sales manager, growth and marketing, 45 minutes each, and comes back with where your pipeline leaks and the fix for each. Written for your own team to implement. Nothing to buy from us afterwards.

03 Months, five figures

A consulting engagement

Interviews, workshops, a deck. Useful when the question is strategy. Slow when the question is why the handoff from SDR to AE loses a third of the meetings, and the consultant holds the plan.

The trade: where your pipeline leaks and the fix for each, but your team implements it and gives 45 minutes per role.

Map it before you spend on it

$1,000. Three weeks. You keep the blueprint either way.

The ontology, the gaps, the readout, the setup document and the proposal are yours to implement. Nothing to buy from us afterwards.

Buy now Talk to an AE first