You invest in a strong web presence for your product or service, but how do you know which website metrics matter, and which are not that important? In an age where customers predominantly use search engines to research before buying, an attractive, informative destination tells potential customers your product or service should be taken seriously. Read More
Have you ever tried using a content optimization tool like TextOptimizer to enhance your articles and boost your SEO? There are a lot of these software solutions out there. Most of them specialize in improving your content by providing phrase suggestions, and tips on polishing up your SEO writing. Neat, right? Today we’ll focus on Read More
Welcome to the vast world of affiliate marketing. This is the best page to land on if you want to learn how does affiliate marketing work, and whether it’s worth it? Affiliate marketing is a business and advertising model, in which one company offers commission fees and incentives to other companies that promote their products. Also, Read More
There is absolutely no doubt that customer relationship management (CRM) software has been revolutionary in marketing and sales, and a tremendous step for businesses all over the world. But a step ahead from what? A Blast From the Past Do you remember Rolodex? Do you remember when leads were lost over the phone? Yeah, that Read More
Forbes has estimated that by 2025, e-learning could be worth a staggering $325 billion. With many companies seizing the opportunity to cash in on this ever-growing industry, how can your business start creating online courses and also benefit? Nowadays, those wishing to either gain experience in a new subject or further their knowledge in another, Read More
The digital publishing industry is perpetually changing. Programmatic advertising is on the rise. According to eMarketer, programmatic advertising accounts for 84.9% of US display ad spending this year, and advertisers will spend around five ad dollars via programmatic. In that respect, publishers are actively looking for new ways to facilitate and improve how they sell Read More
How to stand out among the big fish in the digital sea? This is one of the most common questions that keep startup owners awake at night. Truth is, that the digital transformation of business flourished in the last few years and allowed small businesses (SMBs) a fighting chance at building a strong online presence Read More
A regular eCommerce store sells products to customers (B2C, or business-to-consumer). A B2B (business-to-business) eCommerce differs from regular eCommerce, since the business model of B2B eCommerce for one business to sell products to another company online. You might think to yourself: how is selling only to other businesses more profitable than selling to customers? Here’s Read More
People started shopping more online — with more people buying things they’d never purchased via eCommerce before. eCommerce is currently a $6 trillion industry, with around one third of the world’s population shopping online. Let’s look at why you should invest in eCommerce today and how you can get started. Should You Sell Your Read More
Contact page designs are extremely important. You see, most of the time, when people think of web design, the first thing that comes to mind is the homepage, the blog, or portfolio and product pages. But, what about contact pages? It seems that contact pages are often placed last in the web design puzzle. Why Read More
Google and other search engines now use technical parameters (bounce rate, loading speed, number of monthly visitors) to obtain a higher ranking in SERPs (Search Engine Result Pages). Such platforms tend to focus their efforts on providing consumers with results that answer their needs immediately. For example, if people are searching for the name of Read More
WordPress is by far the most popular CMS. It has come a long way since it was created as a blogging platform back in 2003. According to the latest WordPress statistics, it powers 835 million websites, or 43.3% of all websites globally. Despite its popularity, not a lot of people outside of the WordPress community Read More
