If you go to Netflix’s homepage you’ll see the best shows are shown there. This is because these shows are the ones that fans love, search for, and watch the most. Therefore, they’ll always get the preferred position on the homepage. This is exactly how Google Sitelinks work for your site. Google wants to display Read More
When it comes to your existing clients, customer service insights are one of the most reliable marketing data sources. That’s because, nowadays, businesses interact with customers across multiple channels, including, but not limited to social media platforms, direct messages, emails, calls, events, reviews and feedback, NPS scores, chatbots, customer support, website communication forms, and whatnot. Read More
Haven’t you heard? Augmented reality is one of the top eCommerce trends and business innovations of 2024. That’s right. If this is the first time you’ve heard about it, you needn’t worry. We will guide you through the world of eCommerce AR and teach you how to implement it in your business. Let’s start off Read More
Do you what a content curation strategy is? Chances are, you don’t always find enough time to create content for your blog. Or maybe you are short on writers who can publish articles regularly. Content curation is the process of discovering and selecting content that is relevant to a particular subject or area of interest Read More
Your website is the online storefront for your business, and the home page is the main display that showcases your products/services. Undoubtedly, the home page is essential to all your online business endeavors, since, in most cases, it’s the first page visitors see. Having said that, there are certain rules and best practices when it Read More
We are all familiar with the phenomenon called “viral videos.” It is highly unlikely that anyone has ever created a video knowing it will become viral. But, what you can do is create content which will be shared, appreciated, and serve the purpose of promoting you or your business? Human Attention Span The last couple Read More
Nowadays, every company that cares about its digital presence and SEO runs, or at least considers, creating a business blog. However, for blogging to be successful and deliver the desired results, businesses need to address it strategically and consistently. One of the necessary first steps when planning a blog is creating an editorial calendar and Read More
It’s a hard job to find relevant images for your article, right? Add to that all the screenshots you have to make, keeping the images all relevant… Ugh… But don’t fret! This guide for adding visuals to blog posts is made especially for you. Good formatting of your content will help greatly to keep your Read More
Creating a website with WordPress seems easy nowadays, doesn’t it? You just install a theme and you’re good to go, right? Well, even though WordPress was initially imagined as a blogging platform, nowadays, it has become the most popular CMS and the biggest publishing stage with more than 43.5% of the internet running on the Read More
Keyword cannibalization – sounds quite perilous, doesn’t it? However, although it’s safe from the thrills and chills of a Hannibal Lecter scenario, it can still compromise your carefully devised keywords strategy, and jeopardize your SEO efforts. From a marketer’s perspective, this is, indeed, very scary. But why does it happen? And do you have it? Read More
Do you measure the performance of your company against financial KPIs for business? How do you know if your business has achieved the goals that you set when you outlined the growth strategy? Well, you certainly shouldn’t go with your gut feeling on this one. If you want to run a thriving business, you need Read More
As of 2024, there are 2.71 billion online shoppers worldwide. Having so many people shopping digitally is good for everyone who sells online, still, the question remains: how to increase eCommerce traffic, and revenue, respectively? Naturally, eCommerce websites are a huge part of this, since nowadays, you can find and purchase, practically everything online. Today, Read More
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