During the past decade, memes have turned into a part of modern culture, a way to express emotions, and a rapidly-spreading humorous phenomenon. Memes have crawled into every part of our lives, and business is no different. Meme marketing is not just a phase, it’s something to take seriously. Moreover, the power of meme marketing Read More
eBooks are all the rage in the digital marketing community. Businesses around the world utilize them in their online strategies, while thought-leaders and industry gurus use them to boost their reputation and increase their following. There are hundreds of eBook marketing examples available on, practically, every topic. And yet, the market is hungry for more. Read More
What is a digital publisher website and what makes it different from a regular business website or a blog? Quite a lot, actually. A digital publication is a type of website that puts out numerous articles on a daily basis. It is, basically, an online newspaper or magazine, or a viral publishing platform like BuzzFeed. Read More
Neuromarketing. Sounds a bit like a sci-fi concept, doesn’t it? And yet, it’s a real thing. In fact, research in the area has been on the rise in the past 10 years. With the current rapid development of technology, neuromarketing shows even more potential. But is it something that your business can benefit from? In Read More
Adjusting ads is the first step toward a better digital experience for users and revenue for publishers. Businesses invest a lot of time and effort to capture the attention of new potential clients, and convert them. And one of the top proven ways to do this is advertising. In fact, the global digital ad spend Read More
Everyone involved in content creation loves to find and write about topics that are hot, trendy, and talked about. After all, viral content is certain to bring in traffic, at least on paper. Sounds good and all, still, the question is: How do you find trending topics online? That’s what we’re going to talk about, Read More
Having a landing page became a marketing requirement for any company that owns a website. Landing pages can bring more web traffic and inspire users to take the desired action on your page. If you want to have a better conversion for your website, the marketing campaign that you want to start should be supported Read More
Relaxing under the warmth of the afternoon sun with a piña colada in your hand because you know that everything’s A-OK. How do you like the sound of that? In the digital sense, that’s not impossible to achieve. Marketing automation will fast-track your way to success. This concept goes beyond the tools, keywords, optimization, and Read More
When building a content strategy, you should consider creating different types of content that correspond to each stage of the funnel. More often than not, businesses seem to easily become adept at the more common formats such as blog posts, eBooks, videos, case studies, and podcasts. However, there’s a general misconception about the nature and Read More
Mobile strategy is important for enterprise and this is how you can properly implement it
When businesses create email campaigns, they do their best to attract the customer’s attention and encourage engagement and conversions. However, while the big picture and overall marketing message is what matters to us as marketers, more often than not, it’s the details that affect whether or not users open emails, click on CTAs, and convert. Read More
If you’ve been in the eCommerce business for a while, you should know that getting traffic is only the beginning. To make sure your marketing efforts translate to profitable results, you need to plot out the user journey and build an experience that will push them closer and closer into making a purchase. Once you Read More
