Grateful to @sarafischer and @axios for sharing this data. For our full report on what's really happening with search and AI — including dark social's role in filling the gap — head here: lp.chartbeat.com/navigating-new…
New data suggests small publishers (10k daily pageviews or less) are hit hardest by search traffic declines
—Chatbots only drive 1% of all traffic referrals, so they can't make up the gap
—News sites get most page views from AI platforms, but the lowest engagement
@axios



