When someone lands on your website, they are not reading. Not yet. They are scanning, assessing, and making a split-second call about whether to…
If you’ve ever been told that SEO takes time, you’ve probably also wondered whether that’s actually true or just something agencies say to buy themselves another six months. It’s a…
One of the fastest ways to lose trust online is not bad design. It is inconsistency. Your website says one thing, your social media feels completely different, your email newsletter sounds like…
Certain fonts instantly create emotional associations. Some feel modern and elevated. Some feel trustworthy. Some feel playful. Some feel like a…
I’m not against storytelling. Stories are powerful. I use them constantly when I teach, preach, write, or sell. But somewhere along the way, a lot of LinkedIn content drifted from relationship-building into…
Whether businesses realize it or not, people form opinions about a company long before they consciously study its design. They notice how quickly someone…
Not once have I ever looked at a marketing email I’ve sent and thought, “This is annoying.” And if anyone has a calibrated sense for what annoying actually looks like, it’s…
“Do blogs even matter anymore?” It’s a fair question. Depending on what you read, blogs are either essential to your marketing strategy or completely…
There’s a pattern I see all the time when reviewing websites and marketing content. A business clearly cares about what they do. But after reading it, I still can’t tell you what they actually…
“We’ve tried everything, and nothing works.”
That’s one of the most common things we hear, and usually it’s not coming from someone who hasn’t done anything. It’s coming from someone who has…
