
We’ve all been there. You open a new app, ready to get things done, and—poof—you’re lost. Maybe the buttons are too small to tap, the text is a ghostly shade of grey that blends into the background, or the navigation feels like a literal maze. You get frustrated, close the tab, and move on.
Now, imagine if that app had been designed with accessibility at its core.
Usually, when people hear “accessibility,” they think of a checklist of legal requirements or a niche set of features for a small group of users. But here’s the industry’s best-kept secret: Accessibility isn’t just about helping people with disabilities; it’s about making your application better for absolutely everyone.
1. Good Design is Invisible (and Accessible)
Have you ever used “Dark Mode” on your phone to save your eyes at night? Or used closed captions on a video because you were in a loud coffee shop?
Those are accessibility features.
When you design an application to be accessible, you are forced to prioritize clarity and simplicity. You choose high-contrast colors so text is readable in the sun. You create large “tap targets” so a person with a motor impairment can click a button, which also happens to help a busy parent trying to use your app one-handed while holding a toddler.
When you remove barriers for some, you smooth out the experience for all. An accessible app feels “high quality” because it’s intuitive. It doesn’t make the user work to understand it.
2. Don’t Leave Money on the Table
From a purely business perspective, ignoring accessibility is like locking the front door to 25% of your potential customers.
According to the World Health Organization, over 1 billion people live with some form of disability. If your application isn’t screen-reader friendly or navigable via a keyboard, you aren’t just being “exclusive”—you’re actively shrinking your market share.
By opening your digital doors to everyone, you aren’t just doing the right thing; you’re expanding your user base to a massive, loyal audience that is often underserved by the rest of the tech world.
3. The “Curb Cut” Effect
In the physical world, we have “curb cuts”—those slopes in the sidewalk at intersections. They were originally designed for people in wheelchairs. However, they ended up being used by people with strollers, travelers with rolling suitcases, and kids on skateboards.
In the digital world, the same thing happens.
- Clearer labels help people with cognitive disabilities, but they also help a first-time user learn your app faster.
- Logical layouts help screen readers, but they also make your site rank better on Google (SEO loves accessibility!).
The Bottom Line
Designing for accessibility isn’t an “extra” step or a chore to be tackled at the end of a project. It is the foundation of high-quality software.
When we stop designing for the “average” user (who doesn’t actually exist) and start designing for humanity in all its diversity, we create products that are more robust, more profitable, and—most importantly—easier for everyone to use.
Next time you’re looking at your app’s interface, don’t just ask, “Does this look good?” Ask, “Can everyone use this?” Your users—and your bottom line—will thank you.
By: Oremo Ochillo