Apple Management
by Asymco
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Will Apple preserve iPhone 18 Pro pricing at 17 Pro levels?
History says yes. The global smartphone market is facing structural pressure from rising memory prices. In particular, the spread of AI technology is sharply increasing demand for high-performance memory, tightening supply and pushing prices up quickly. As a result, some Android manufacturers have raised prices on new products, and low-margin budget models could shrink in →
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The Economist Interview: Hints at the future direction of the company
Apple’s new leader must reignite innovation to harness AI’s potential, either by expanding its device ecosystem for AI monetization or pioneering new hardware like smartglasses, leveraging strong engineering talent. →
