See Tomorrow. Shape Today.

We bring society into the C-Suite, turning global market intelligence and cultural insights into your strategic advantage.

The Data And Digital Tools To Build What's Next

70+

Years of trusted insights and proven methodology. Driving innovation and industry leadership since 1956.

40M

Unique respondents sharing global perspectives that drive business decisions. Real voices, real insights.

67K+

Media mentions last year, showcasing data that drives meaningful conversations across industries and thought leadership.

Countries surveyed worldwide, combining global reach with deep local expertise to deliver comprehensive market intelligence.

The Six Types of AI Users

See how six distinct segments engage with AI, where there's a trust gap, and what it means for your next…
Sports Momentum Intelligence Report

A data-driven playbook for marketing executives.
The State of Pets 2026

Pets have moved to the center of American life – and the data proves it.
America’s World Cup Moment

How the 2026 FIFA Men's World Cup is reshaping soccer fandom - and what it means for brands.
The Algorithmic Aisle

How AI Will Change What Consumers Buy, Trust, and Ignore
‘I Never Asked For This’

We interviewed global consumers and industry professionals to understand the impact of uninvited AI in advertising

Who We Are

The Harris Poll is a global market research and advisory partner. Our companies help organizations understand people, anticipate change, and act with confidence.

What We Do

Market Understanding

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We are continuously pulsing society for shifting marketplace signals.

Trends & Futures

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We use cultural insight and AI-powered intelligence to spot emerging trends.

Thought Leadership

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We turn data into research-backed narratives that shape moments and movements.

Product & Message

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We help brands optimize products and messaging by uncovering what truly resonates.

Brand & Reputation

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Our always-on custom brand and reputation tracking shows exactly where you stand.

Influencers fear the AI ‘Scarlet Letter’

Creator attitudes toward AI adoption and use.

Sydney Bradley and Dan Whateley Business Insider August 10, 2026
Kids or pets? 40% of Americans would pick fur babies, study says

Findings from The Harris Poll's State of Pets 2026 study.

Liz Gray USA Today July 21, 2026
Half of Americans struggle to afford groceries and gas, exclusive poll finds

Many report trouble with rising costs of groceries and gas in Harris Poll-Guardian poll.

Gaya Gupta The Guardian July 7, 2026
How This Year’s World Cup Is Boosting U.S. Soccer Fandom

The 2026 World Cup is converting passive observers into active fans.

Richard Whitman MediaPost July 2, 2026
Consumers are sick and tired of hearing about AI all the time

New data finds consumers around the world aren’t happy about AI use in advertising.

Kelsey Sutton Marketing Brew June 24, 2026
Workers are judging companies for their silence on LGBTQ+ issues

New Harris Poll data on LGBTQ+ inclusion in the workplace.

Pavithra Mohan Fast Company June 17, 2026
These brands deserted Pride Month. It could cost them.

Harris Poll data on how LGBTQ+ inclusion shapes consumer trust and loyalty.

Jessica Guynn USA Today June 10, 2026
The Hidden Tax On Enterprise AI: 1 In 5 Workers Lose A Full Day Every Week

Findings from a recent Harris Poll/Workday survey.

Forbes June 1, 2026
Axios Harris Poll 100: GOP Embraces AI Over Dems

Findings from the 2026 Axios Harris Poll 100 corporate reputation rankings.

Margaret Talev Axios May 19, 2026