What I love about the New Yorker is that you never know what kind of stories you will read. For example, only the New Yorker writes about something as mundane as self-storage facilities, and yet still manages to make the subject fascinating. David Owen writes:
According to the co-founder and C.E.O. of Neighbor, an industry marketplace that works like Airbnb, there are more self-storage facilities in the U.S. than there are Starbucks, McDonald’s, Walmart, Home Depot, Domino’s, Dunkin’, and Costco locations combined. Annual revenues are estimated to be more than forty billion dollars.
People who work in self-storage often say that their market is driven by “the four D’s”: death, displacement, divorce, and downsizing, all life events that entail sudden collisions between stuff accumulation and reality.…
There’s probably a fifth D: the delusion that your children will want the items you’re planning to bequeath to them, especially the kind of furniture that used to be called antiques but that young people for some time have referred to derisively as “brown.”
We’re not to the point where we need to rent a self-storage space, but we do own more shits than we can store in our home.