A viral rush is unplanned by nature, but that doesn’t mean brands can’t prepare their order fulfillment models to respond quickly. Partner insights from GXO Direct.
Glossy is a publication from @Digiday Media that covers how technology is modernizing the fashion and luxury industries.
- On this week’s Glossy Podcast, international fashion reporter Zofia Zwieglinska joins senior fashion reporter Danny Parisi to explain who Mike Ashley is, why the Harvey Nichols deal matters and how Frasers is gaining influence across the fashion industry. buff.ly/pGSmAT4
- In this week's Luxury Briefing, I look into American luxury prep brand Ralph Lauren – as its marketing investment reaches 8.2% of sales, the brand is extending the tennis tournament into a retail season spanning luxury hospitality, personalization, vintage and home. Also, luxury
- BaubleBar’s fast-growing collegiate business shows how fashion brands are using university fandom as a year-round sales, distribution and customer-acquisition strategy. buff.ly/6qwLO0S

