IAB

@iab

#IAB empowers the media and marketing industries to thrive in the digital economy.

New York

Joined May 2008

IAB
@iab
Jul 6
It's official: IAB is joining Jupiter Festival Miami Miami as a Founding Partner ahead of its debut October 6–9! Read all about it via @Adweek:
Jupiter Festival Miami Adds IAB as New Founding Partner Ahead of Launch
From adweek.com
IAB
@iab
Apr 19
30 years. Nearly $300B. One industry powered by innovation, built together. From the early days to today, internet advertising has been shaped by creativity, collaboration, and continuous reinvention. Explore the milestones that got us here: iab.com/topics/30-year… #IAB30
30th Anniversary Archives
From iab.com
IAB
@iab
Apr 14
To wrap up the day, leaders from EMARKETER, Moloco, Bayer & Colosseum Strategy are debating on weighing in on whether AI is replatforming retail media into conversational interfaces, or paving the way for autonomous agents to bypass ads entirely. #IABConnectedCommerce
IAB
@iab
Apr 14
Back on the #IABConnectedCommerce Summit main stage, Stu Solomon (@SecureWithHUMAN) is unpacking a big question: in a digital world shaped by bots and agentic AI, how do we define and maintain trust?
IAB
@iab
Apr 14
Round 2 of the #IABConnectedCommerce breakouts are here! Which one are you joining? Building to Scale: Designing Orgs for Commerce Media Collaboration, Measurement Deep Dive: What Really Moves the Needle, or, The Language of Commerce & Media: Translating KPIs Into Common Ground.