We are a not-for-profit membership association dedicated to the long-term stability and integrity of the natural-colored gemstones, natural Pearls, and cultured Pearls industries.
Our Mission
Highest Ethical Standards
Transparency and Integrity
AGTA Gemstone Information Manual
Industry information guide for natural gemstones, enhanced natural gemstones and man-made stones including care & handling recommendations.
Dedicated To Serve Our Community
Meet the driving force behind our organization – our passionate staff, dedicated board of directors, and expert committees. Comprised of industry leaders and visionaries, they bring invaluable expertise and guidance to our mission. Get to know the faces behind our success and learn how they’re shaping the future of our organization.
OUR OBJECTIVES
We are devoted to...
Represent
Promote
Protect
Create
Educate
A Visionary Movement In History
Formation
The American Gem Trade Association (AGTA) was conceived during a pivotal moment in Tucson, as gemstone dealers sought autonomy in organizing their trade show and forming a professional association. This historic gathering, led by founding members Leon Ritzler, Roland Naftule, and Ray Zajicek, laid the foundation for what would become a prominent industry force.
Show Time
The inaugural AGTA Gem Show, renamed the AGTA GemFair® Tucson in 1984, marked a significant milestone, demonstrating the AGTA’s capacity to organize a successful trade show in record time. The event’s exponential growth necessitated a move to a larger venue, culminating in a long-term partnership with the Tucson Convention Center in 1991.
AGTA Source Directory
AGTA produced the first 38-page printed Source Directory, consisting of 371 members and 72 category listings, reminding everyone to “ADD MORE COLOR TO YOUR LIFE.” The 1983 Source Directory listed three members who have received the Honorary Member award: Dr. Edward Gubelin, Paul Desaultels, and Richard T. Liddicoat Jr.
AGTA Spectrum Awards®
The AGTA Spectrum Awards® were created to shine a spotlight on gemstone jewelry designers; expand the promotion and marketing of colored gemstones; and help promote AGTA, its members, and the products they sell. Today, the competition is considered the finest jewelry and gemstone competition in the world.
Gemstone Information Manual
The AGTA swiftly established its presence, introducing essential industry standards like the Code of Ethics and Principles of Fair Business Practices. Additionally, the Gemstone Information Manual (G.I.M.), first published in 1985, revolutionized enhancement disclosure, earning widespread industry recognition.
Tucson Convention Center
The AGTA GemFair® Tucson leaves the DoubleTree due to size constraints and joins the Tucson Gem and Mineral Society (TGMS) at the Tucson Convention Center after years of intense negotiations with the City of Tucson and the TGMS.
AGTA Cutting Edge Awards
In May of 1990, the AGTA Board developed an AGTA-sponsored competition promoting gemstones designed and fashioned by North American artists. The brainchild of AGTA member David Brackna, the new award will recognize excellence in the all-important areas of colored gemstone cutting and carving. The first Cutting Edge competition launched in May of 1991.
JCK Las Vegas
Ninety-two AGTA members formed the “Gemstones of the World” section at Jewelry ’92, the jewelry show sponsored by JCK in Las Vegas.
Gemological Testing Center
The American Gem Trade Association unveiled the GTC, which operated for over a decade out of New York. The laboratory provided gemstone identification reports, including identification of clarity enhancements, fillers, and county-of-origin, and featured a mobile laboratory at the JCK Las Vegas Show. The GTC closed in 2009.
Leon Ritzler Award
Back in the emerging days of the American Gem Trade Association, the founders, as they constructed the first constitution, defined the various classifications of membership. Included among those categories was the Honorary Member. The Honorary Member, selected by the Board of Directors, could be any person or persons who has made a meaningful contribution to the growth and/or improvement of the natural colored gemstone industry. This person is awarded the Leon Ritzler Award.
Membership Expansion
Responding to evolving industry dynamics, AGTA members voted to introduce a new “Student” membership category. This amendment aimed to engage aspiring professionals, bridging the gap between educational pursuits and industry experience.
Tanzanite Birthstone
In October of 2002, AGTA added Tanzanite to the list of December birthstones.
Code of Ethics Enhancement
AGTA introduced an enhanced Code of Ethics featuring a notable addition in Section 7C that mandated strict compliance with all laws and regulations within the United States and wherever business operations are conducted.
Spinel Birthstone
AGTA and Jewelers of America add Spinel to the August birthstone, Peridot.
Educational Fund
AGTA established the Educational Fund in honor of gemstone dealer Richard Greenwood, further solidifying its commitment to fostering knowledge and education within the gem and jewelry industry.
Rio Grande Partnership
AGTA partners with Rio Grande to fulfill AGTA’s founding vision by offering their customers an expanded selection of ethically sourced gemstones.
AGTA Foundation
The AGTA Foundation will implement the Richard (Dick) Greenwood Educational Fund created in 2020 to raise scholarship money for The University of Arizona’s Gem Science program within the Department of Geosciences. The foundation will also raise charitable funds to support the gemstone industry throughout the world.
Alfie Norville Women in Excellence Spectrum Award
Sponsored by Allan Norville and the Norville family. The Awards honor female designers in all the Spectrum Categories and is open to all women entering these categories.
Trade Tariffs
AGTA retains permanent representative in Washington, D.C. to protect AGTA Member's interests against tariffs that affect the colored gemstone and broader jewelry industry.
Stuller, Inc. Partnership & Color of the Year Award Introduced
AGTA-sourced colored gemstones identified on Stuller.com. Built on shared values, the partnership supports education, fair business practices, and integrity across the colored gemstone industry.
A new category sponsored by Stuller for AGTA’s Spectrum & Cutting Edge Awards. One winner will be given in each division of the competition.
Innovative Design Award Introduced
A new Spectrum category that recognizes exceptional creativity, originality, and craftsmanship in jewelry design with a wholesale cost under $10,000.
Code of Ethics Updated
AGTA updates the Code of Ethics to include new disclosure requirements on synthetic and man-made stones.
Gemstone Information Manual Updated
AGTA released the 17th Edition of the Gemstone Information Manual.
Today - The Authority in Color
As the pinnacle authority in the colored gemstone and cultured Pearl industries, AGTA’s influence resonates globally. From mine to marketplace, its members drive innovation, uphold ethical standards, and champion the enduring allure of natural gemstones. AGTA remains steadfast as The Authority in Color, shaping the narrative and future of the industry worldwide.
The Leon Ritzler Honorary Member Award
Established to honor Leon Ritzler, the association’s inaugural president, this award recognizes individuals who have made significant contributions to the advancement of the natural colored gemstones, natural Pearls, and cultured Pearls industry. Over the years, many distinguished figures have been honored with this award, including renowned gemologists, industry leaders, and pioneers.
1982 Dr. Edward Gubelin
1983 Paul Desautels
1983 Richard T Liddicoat Jr.
1984 Herman Bank
1985 Eunice Miles
1986 Orlando Paddock
1986 Robert Crowningshield
1987 William F. Preston Jr.
1988 Bert Krashes
1990 Harold & Erica Van Pelt
1991 Maureen E. Jones
1992 John Sinkankas
1994 William E Boyajian
1995 David Federman
1996 Bernd Munsteiner
1997 Kurt Nassau
1998 Alice Keller
1999 Jeffrey Post
2003 Maurice Shire
2006 Tucson Gem & Mineral Society Inc
2007 Douglas K. Hucker
2010 Alan Hodgkinson
2013 Richard Krementz
2014 Ray Zajicek
2014 Roland Naftule
2015 Owen Bordelon
2016 Charlotte Preston
2017 John Parrish
2017 Richard Greenwood
2019 David Brackna
2023 Shelly Sergent
2026 Skip Woodward
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