Holding off on Demand Gen until you have custom creative? Your best starting point might already be in your social folders. 📂 In the new Ads Decoded, Ginny Marvin sits down with Alejandro Osio, Product Manager for Demand Gen and YouTube Performance Ads, to unpack how to "lift and shift" your current creative to get started, what Ad Strength is really telling you, asset fatigue myths, and new multimodal video generation tools in Asset Studio. Read and watch below ⬇️ https://goo.gle/4dnoJdd
Google Ads
Advertising Services
Mountain View, California 961,088 followers
The official page for updates, tips, and inspiration from the Google Ads team.
About us
The official page for product updates, tips, and inspiration from the Google Ads team.
- Website
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https://accelerate.withgoogle.com/
External link for Google Ads
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
- Specialties
- Online Advertising
Updates
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Has AI rewritten the rules of Search? Good SEO is still good GEO. 🔍 At Rethink ROI 2026, Google’s Brendon Kraham (VP, Search & Commerce) unpacked how AI is reshaping discovery and why good search engine optimization (SEO) is good generative engine optimization (GEO). Here are 3 ways to get discovered and win in the AI era: 👇 🧭 1. AI expands the customer journey: Instead of acting as a gatekeeper that shuts brands out, AI expands discovery. Consumers using AI ask longer, more conversational questions in AI Mode and explore more touchpoints, giving your brand more opportunities to break into their consideration set. 🛠️ 2. Build for humans, not bots: Generative AI experiences in Google Search are rooted in core Search ranking and quality systems. Skip misleading tactics like building for bots, creating generic content, or chasing inauthentic forum mentions, and focus on sharing your unique point of view, first-hand experiences, and expertise. 💡 3. Turn your ads into answers: In this new era of discovery, static, manual campaigns cannot move at the speed of consumers. Pair authentic content and accurate, real-time data with Google’s AI-powered campaigns to show up with helpful answers right inside AI-powered conversations. Double down on your foundational content and data today, and let Google AI scale your growth.
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Refreshing your Demand Gen assets on a fixed schedule? You might be pulling your best performers. 🔄 In the new edition of Ads Decoded, Ginny Marvin sits down with Alejandro Osio, Product Manager for Demand Gen and YouTube, to deconstruct this myth. His advice is simple: stop relying on a blanket calendar rule. Instead, let asset reporting guide you. Solving for asset fatigue is just one step in getting your creative in shape. Watch the full episode below for a complete, step-by-step blueprint to streamline your Demand Gen workflow. ⬇️
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I am still thinking about the MMM conversation I had with an agency recently. Patrick Gilbert and Nechama Teigman from AdVenture Media pulled back the curtain on how they implemented Meridian without enterprise-level overhead and with the help of AI tools. (Update! Since this conversation, Meridian has introduced interactive Agentic Skills to help you prepare data, configure priors, fit models, analyze diagnostics, run budget optimizations, and plan scenarios.) If you want to upgrade your measurement strategy but have been intimidated by the perceived barriers to entry, give this a read. 👇 https://lnkd.in/ey-6ttAy
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Google Ads reposted this
Capture deep attention across YouTube and Google's most visual channels with Demand Gen. We're introducing new seamless experiences and integrations to help you engage and convert consumers faster during the holiday season. Check out September's Demand Gen Drop ⬇️ https://goo.gle/4xNeCWc
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Tired of switching between creative tools to produce assets for your campaigns? Gemini Omni in Asset Studio brings text, image, and video into one coordinated flow, but shifting to a multimodal workflow naturally brings up questions. That is why we are kicking off Creative Drops, a monthly series sharing actionable playbooks, product breakdowns, and answers straight from the teams building Google Ads. In our first drop, our PM Mindy Lin answers your biggest questions about getting started: 👇 🔄 How does Gemini Omni unify my creative workflow? It synthesizes your URLs, marketing briefs, product shots, and video clips into one coordinated flow so you don’t have to juggle separate tools. 🎬 How can I turn static images into multi-scene video ads? You can select your creative sources, describe your tone, and refine the generated multi-scene video directly in Storyboard. 🎨 How do I keep AI-generated assets strictly on-brand? Upload your brand guidelines so Omni can automatically align fonts, hex codes, logos, and visual style across every asset. 📐 How can I scale video across different aspect ratios? Omni builds video stories around YouTube’s creative framework, making it easy to generate 9:16 vertical, 16:9 horizontal, and 1:1 square formats without losing key focal points. Swipe through the carousel to get the full breakdown, and look out for Gemini Omni in Asset Studio as it rolls out now through the end of the year.
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Not every lead is worth the same. Your bidding should know which is which. In this clip from Ads Decoded, recorded live at Google's Rethink Retail event in NYC, data and measurement specialists Natalia Böhm and Stephen Chang get practical on building your data foundation - and why the setup only counts once your bidding acts on it to find your best leads. Watch the full episode and get Ginny Marvin’s key #Rethink2026 takeaways ⬇️ https://goo.gle/4xQ5rEy
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If you’re running New Customer Acquisition goals for holiday, how fresh are your Customer Match lists? Q4 is often when acquisition costs spike hardest - and new customer bids in PMax and Shopping campaigns are only as accurate as the data telling the system who is already yours. In this clip from Ads Decoded, recorded live at Google's Rethink Retail event in NYC, Ginny Marvin and Enric Durany, Group Product Manager for Retail Advertiser Experiences, walk through what to get right before peak. Watch the full episode and get Ginny's key #Rethink2026 takeaways ⬇️ https://goo.gle/46H21sM
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How do you win the lead-to-sale journey in the age of AI? ⏱️ At Rethink ROI 2026, we explored how AI has fundamentally transformed high-consideration purchases with multi-touch sales journeys. The compromise between confidence and convenience is over, creating an opportunity to rethink the way you create, capture, and convert high-quality leads at scale. Here are the 3 strategic takeaways from the keynote to help your team win: 👇 🔍 1. Rethink the funnel: Today’s super-empowered consumer uses Google Search and YouTube for every stage of their decision journey. Winning the lead-to-sale cycle means moving beyond siloed channels and running Search and YouTube as one unified strategy. 💡 2. Stop guessing consumer behavior: Tap into real-time intent instead of relying on the operational burden of keyword matching. Deploying AI-powered campaigns like AI Max frees up your teams to focus on commercial outcomes and find new, highly qualified customers in a pool of trillions of queries. 📈 3. Use data as your competitive advantage: You have to teach AI what a high-quality lead for your business looks like. Your biggest competitive differentiator is your own first-party data, steering Google AI to optimize directly for closed-won revenue and sales efficiency rather than cheap, low-intent form fills. Combine your first-party customer signals with the power of Google AI today to capture every dollar your business deserves.
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Win the holiday season…in 90 seconds ⏱️ At Rethink Retail 2026, we unpacked how the first AI-powered holiday season is changing consumer behavior. Shoppers aren’t just trying AI; they’re relying on it across Search and YouTube to eliminate the old compromise between speed and confidence. To turn this new curiosity into verified growth, here is how to put the Commerce Four into action: • Product feeds: Enrich your product feed with detailed information and conversational attributes, set up your Brand Profile, and claim Business Agent in Merchant Center. • Data strength: Connect your data sources and maximize signals in Data Manager, upgrade your tag to Google tag gateway, and implement conversion with cart data. • AI campaigns: Adopt Performance Max and AI Max for Search and Shopping, use Demand Gen with feeds, creator partnerships, and checkout links, and set flexible budgets with Smart Bidding and new customer acquisition to unlock profitable growth. • Agentic infrastructure: Evaluate Universal Commerce Protocol for your business and use Google Pay for frictionless payment. Do the Commerce Four today to win the golden quarter. #Rethink2026
