Big announcements, even bigger energy. ⚡ We asked Marta Martinez, Melissa Sheehy, and Ronen Benatar to rank the biggest benefits of Vertical Video Unification and an integrated customer journey. Can you guess their answers? Check out their rankings! 👇
About us
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Learn more at g.co/marketingplatform
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http://g.co/marketingplatform
External link for Google Marketing Platform
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- Advertising Services
- Headquarters
- Mountain View, California
Updates
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Missed the big Vertical Video Unification reveal at #ProgIO 2026? We’ve got you covered. 👇 We’re pioneering a solution to centralize vertical video buys from different publishers in a single workflow with Gemini powering buying, execution, and measurement. 📈 Next Level Growth: Our very own Marta Martinez (Managing Director, Google Marketing Platform) joined Ronen Benatar (WPP Media) and Melissa Sheehy (Unilever) on stage to host ProgIO’s main keynote. They discussed how Unilever’s Hellmann’s and WPP Media achieved a 24% increase in unique reach during our Vertical Video Unification pilot, and how we’re continuing to equip marketers with the tools needed to unlock new possibilities. ⏳ The Time is Now: Consumers are discovering brands across a variety of formats, making vertical video a crucial, immersive touchpoint for driving decisions. There’s never been a better time to accelerate your omnichannel strategy and match the reach of today's super-empowered consumer. Swipe through for an inside look at the event. 👇 #VerticalVideoInDV360
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Real results from real leaders. 💬 Centralizing vertical video buys in Display & Video 360 is already driving incremental performance. Swipe through to hear directly from Unilever ’s Melissa Sheehy and WPP Media’s Ronen Benatar on how a unified approach improved cross-channel performance while cutting costs by 25%. See how you can plan, purchase, and scale seamlessly: goo.gle/4d7zujN #VerticalVideoInDV360
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🚀 Huge news! We are beyond thrilled to announce Vertical Video Unification in Display & Video 360. 🎉 The fragmented vertical video landscape is officially a thing of the past! By centralizing vertical video buys and leveraging the Gemini advantage, brands can unlock the following benefits in one platform: 🎯 Incremental performance and reach 💡 More frequency controls 📈 Full-funnel measurement Dive in for more: goo.gle/4d7zujN #VerticalVideoInDV360
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Media fragmentation ends where unified strategy begins. 📱 We’re excited to introduce Vertical Video Unification in Display & Video 360, making Google Marketing Platform the first solution to unify programmatic vertical video across top premium publishers. Now you can plan, buy, and measure across vertical feeds within one primary hub. The Gemini advantage and Display & Video 360 help you turn every scrolling connection into measurable growth without jumping between siloed tools. Unify your video strategy 👇 https://goo.gle/4d7zujN #VerticalVideoInDV360
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You asked, we answered.👀 At #ProgIO we’re revealing our newest solution for media unification which is already unlocking new levels of performance. You don't want to miss the reveal! Drop your best guess in the comments: what are we unveiling, and what features are you hoping to see? 🔮 🎟️ Grab your spot now: https://goo.gle/46OrZuq
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The countdown begins for AdExchanger’s Programmatic I/O! New York, we’re excited to show you what Google Marketing Platform has in store for 2026! 🚀 You don't want to miss out as we unveil a new set of solutions for programmatic advertisers on Sept 28-29. 🔗 Register today: https://goo.gle/3TwT3LA #ProgIO
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This Back To School season, optimizing your campaigns only takes one prompt with Ask Advisor. ✏️ We’ve mapped out how to drive your best ROI this season, from unlocking retail shopper audiences on YouTube via Display and Video 360 to leveraging Ask Advisor to better improve your strategies Class is in session. See how you can prep for your campaigns. 👇
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Google Marketing Platform reposted this
If asked your identity, could you answer it in one sentence? We are so many identities at once—professionals, parents, sports fans, shoppers, historical drama enthusiasts, you name it. So defining "identity" is complicated, and therefore critical that marketers are smart and responsible with the data they use to find customers. Congratulations to Roku Advertising on their latest piece, exploring this balance and simplifying what identity in CTV really means. I loved participating on behalf of Google Marketing Platform!
One household, multiple streaming apps, multiple family members. How do you know who your streaming campaign reaches? 🤔🔍 CTV identity is what closes that gap. By linking household, device, and viewing signals into one durable, privacy-first layer, it brings the precision advertisers expect from mobile and social to the biggest screen in the house. 🔗 Hear from Stacey Weibrecht, Andrew (Drew) Goodrich, and Maikel O'Hanlon on how CTV identity turns streaming signals into smarter campaigns: https://lnkd.in/ezuwxYSD #Roku #CTV #Streaming #Advertising #AdTech #Identity #CTVidentity
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