Your customer is holding your product. With Transparency, they can check it's authentic. Each enrolled unit carries its own Transparency code, verified before it ships. When the product arrives, the customer opens the Amazon Shopping app or the Transparency app, scans the small square barcode on the pack, and the app shows whether the code is valid. Alongside the result, they see the product information you choose to share: images, videos, promotions, and more. → 2.7 billion+ units verified through Transparency¹ → helps stop counterfeits from reaching customers in the Amazon store → enrollment in days, not months, with no large upfront costs Customer scanning is available for products using Amazon-issued Transparency codes. 🔍 Learn how Transparency works: http://spr.ly/6048BGLLSg ✅ Enroll your brand: http://spr.ly/6040BGLLSi ➕ Follow Transparency by Amazon ¹ Amazon internal data, May 2026
Sell on Amazon
Technology, Information and Internet
Seattle, WA 161,879 followers
We enable both individuals and businesses to sell their products in Amazon's store.
About us
There are many reasons to sell in Amazon's store—from the hundreds of millions of Amazon customers who can see your products to the ability to start selling fast without the need to create a new standalone website.
- Website
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http://sell.amazon.com
External link for Sell on Amazon
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Seattle, WA
- Founded
- 1995
- Specialties
- eCommerce, order fulfillment, warehousing, and online payment
Updates
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Before Gretchen Hedrick ran a company, she was a teacher. When she took over her dad's fabric care business, Forever New International, she brought her classroom lessons with her. The company started in 1975 with a single product. Today it offers 40 to 50, and 70% of sales come from the Amazon store. "My teaching background has really helped me," she says. This World Teachers' Day, we're celebrating the educators who build something new. #SellOnAmazon
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🎉 Check out these amazing new sellers now selling on Amazon Australia! If you want to kick off your Amazon seller journey, get started here: https://sell.amazon.com.au
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For Stephanie Leshney, founder of Dabble & Dollop, holiday planning doesn't wait for the fourth quarter. It starts at the beginning of the year. Her giftable bath care line sees nearly 40% of its annual business in the run-up to the holidays. That kind of concentration demands preparation. She ramps up ad spend going into fall and keeps excess inventory on hand, because selling out means leaving sales on the table. Her advice for fellow sellers: start earlier and get ready. As she puts it, "Starting earlier and getting ready is gold." Swipe through for her holiday prep tips. #SellOnAmazon
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One of my favorite stories from the early days of Fulfillment by Amazon is how the team approached the launch. They went to Jeff Bezos with a plan to start with 20 sellers. His challenge to them: launch with 20,000. That raised the bar and pushed the team to build a self-service product designed to scale—a tenet that still guides them today. For 20 years, we’ve helped sellers turn those ideas into thriving businesses—giving them access to Amazon’s fulfillment network to help them store inventory, fulfill orders, and reach customers around the world. Today, we deliver tens of millions of units a day on their behalf. In this episode of "Learn and Be Curious", we looked back at the early days of building FBA, how it has leveled the playing field for sellers, and what the team is building next.
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The biggest change to the retail barcode in decades has begun. Brands on Amazon can move first: early access is open now. By the end of 2027, the retail industry plans to read 2D barcodes at the point of sale, an industry initiative called GS1 Sunrise 2027. Amazon Transparency's August 2026 survey found 70% of organizations are either unprepared or just beginning the transition. Brands that act early avoid last-minute packaging changes, and Amazon Transparency now enables brands to make the move ahead of the date. Amazon Transparency is a GS1 US Premier Solution Partner. Through the early access program, Transparency now generates GS1-standard serialized 2D codes, and one code does several jobs: → ready for retail as retailers adopt 2D scanning at the point of sale → a unique serialized identity on each unit, helping protect your customers from counterfeit products in the Amazon store → scanned with a smartphone, the same code can open product information and your brand story Your printers don't change. Your packaging partners don't change. Your workflow doesn't change. What changes is the value you get from every code: no large upfront costs, and enrollment in days, not months. To enroll you need Brand Registry as the rights owner, a registered trademark, and a GTIN for each product. 🔍 Learn how Transparency works: https://lnkd.in/ehETGsZ6 🗓️ Request early access to GS1-standard codes: https://lnkd.in/eZQ6iyrS ✅ Enroll your brand: https://lnkd.in/edz82ppC ➕ Follow Transparency by Amazon
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Your new Seller Central has a teammate. Seller Assistant doesn't just answer questions. It sees what you see, and it takes action right on the page. It spots what's blocking a listing and offers to fix it, applies filters and pre-fills fields without you navigating away, and remembers where you left off, so tomorrow you pick up exactly where you stopped. Less clicking. Less context-switching. More done. Try Seller Assistant today. 👇 http://spr.ly/6046BGsffk
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Spring Faussett built Tiger Tail USA in her garage with about $250 and a trip to the hardware store. Today her muscle recovery tools are trusted in training rooms across the NFL, NBA, MLB, and the Olympics. She's been selling in the Amazon store for over 20 years. And she says there's always more to learn. That's where Seller Assistant comes in. Spring asks it about her sales and gets actionable recommendations to grow, all customized to her business, no guesswork. It frees up enough time in her day that she can focus on strategy for a whole new business segment. Her advice for fellow sellers: "Just ask one question a day. Don't be afraid to explore." Ask Seller Assistant. Watch Spring's full story on YouTube: http://spr.ly/6046BGSUUm
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Earning in USD, banking in your local currency? With Seller Wallet USD, built into Seller Central, you decide how and when your US store proceeds reach your local bank. Enroll for Seller Wallet USD and get: → Scheduled transfers: weekly, bi-weekly, or monthly → Competitive exchange rates: lock in before you convert → USD supplier payments: pay US and Hong Kong suppliers directly Enroll now: http://spr.ly/6042BGSkve Learn more: http://spr.ly/6043BGSkv5
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That's a wrap on Amazon Accelerate 2026. 🎉 Three days in Seattle brought sellers together for keynotes, interactive sessions, one-on-one time at Seller Café, and a Block Party to celebrate the community. However you followed along this year, we hope you left with new ideas, new connections, and a plan for what's next. We'd love to see you in 2027. We already saved you a seat. 🪑 📅 September 21 to 23, 2027 📍 Seattle, WA Be the first to know when 2027 registration opens: http://spr.ly/6043BGUFtc
