Hello. I’m Joshua. I solve complex UX problems, architect systems that scale, and ship things that work.
20+ years of Enterprise Rigor | Consumer Clarity | Design Systems
Brands I have worked with
“Good design is the most important way to differentiate ourselves from our competitors.” – Yun Jong Yong
Zoro Tools – Quick Order
Role: Experience Design Lead
Process: 0-to-1 Product Design, Research, AI-Assisted Prototyping
A story about reviving a feature that had been sunset in 2022 due to almost no usage. Returning B2B buyers were leaving Zoro to place bulk orders on Grainger, MSC, and Amazon Business. With a 3-person team and a two-month window, I led discovery, research with 15 participants, a phased crawl-walk-run plan, and AI-assisted prototyping in V0 and ChatGPT. The relaunched feature drove approximately $1.3M in session-attributed revenue within 90 days, measured in FullStory.
Zoro Tools – Dispatch Design System
Role: Design Systems Lead
Process: Systems Design
A story about building a team that was tasked with building a bespoke design system with $2.24M+ projected savings for an eCommerce company that sells 13 million + products. With several failed attempts at building a design system from a federated model, leadership wanted to try something new. The new centralized team did much more than try.
XPO Logistics – ILA Recommendations Tool
Role: UX Lead
Process: Design Sprint Workshop
A story about taking lead to redesign the current system of Intelligent Lane Assignment to decrease setup time, reduce data inaccuracies, and increase the number of contracted lanes for fulfillment prior to release to the spot market. Which was projected to increase GM by $8.6M.
IAA – Design System
Role: UX Lead – Representing Operations
Process: Systems Design
A story about building out a NEW design system with a small scrappy group of UX team members while still working on inflight projects and low initial adoption. With the team already being stretched how were we going to find time to build an internal product to serve all teams?
What others say
Josh has a deep knowledge of interaction design, UI patterns, and design systems, which has made him an exceptional collaborator and partner. He is one of the most detail-oriented designers I've worked with, and a true systems thinker who consistently considers edge cases and the broader impact of design decisions across the product experience.
Kevin Zimmerman
Lead Experience Designer, MS HCI - Zoro Tools
Josh was meticulous at understanding complex business problems to drive design solutions. He is a thoughtful design leader leveraging his years of experience and works very well with his team. You can trust Josh to be dropped into any situation or project within your organization and expect quality design and strategy executions.
Adam Daly
Lead Experience Architect - Sunbelt
Josh far exceeds his role as a Lead UX Designer. He's shown that his talents extend into project management, UX management, and development team wrangler!
Jillian K Hudson, UXC
UX Research and Strategy Leader
Josh is detail-oriented and offered valuable advice and feedback that helped us better achieve our goals. I highly recommend Josh as he not only cared about our site, he also cared about our organization’s mission. He was great to work with and a big part of the growth and success of our organization.
Lacy Miller
Marketing Director - Charleston Jazz Academy
Josh's work for our company is always on time and professional. He brings a completed product to the table and then encourages feedback to bring a project to the target audience that is both technically sound and visually appealing.
Lance Odvody
Owner - Soms Cafe
When he's on your team you will know the WHY behind the problem at hand. He leads by example, offers constructive criticism, and educates. Josh is a top-notch user experience leader and an asset to any organization lucky enough to have him.
Dana Moran
Senior Manager, Strategy
Josh made himself accessible and is proactive in his communication style. With Josh I appreciate that I never had to guess where we were in the project, he was very forthcoming with any roadblocks or concerns he had along the way.
Keisha King
Founder - Chop Chop Mobile
Field Notes
Field Notes are short-form UX and UI, the decision behind the work, without the full case study.
