ROI the CFO actually believes.
Content Value Dashboard with an auditable model, performance analytics benchmarked against your vertical, production analytics for editorial leads, and bidirectional pipeline attribution to your CRM. Four lenses on the same program.
Quantify the dollar value of organic traffic — per piece, per month.
The Content Value model takes organic traffic and multiplies it by the channel-equivalent CPC for each query. Auditable, refreshed daily, CFO-ready. The dollar number that ends the "is content worth it" conversation in the first slide.
Compare the program against the firms your buyers also evaluate.
Engagement, conversion, and AI-citation share — all benchmarked against your vertical's cohort. Automated insights surface what's working and what to change next sprint, so the next review starts with "here's what to change," not "here's what we did."
Defend the team's pace with the chart your CFO already trusts for ops.
Average completion time, user workload, delay tracking, and a step-by-step bottleneck heatmap. The management surface for editorial leads who need to defend their team's pace — or argue for the headcount the queue actually needs.
Tie every piece to its downstream pipeline event — in the CRM your finance team already reports from.
Bidirectional sync with Salesforce, HubSpot, Marketo, and Pardot. Content Value attribution writes back to Opportunities and lifecycle records, so finance reports out of the same record they always have — just with content as a first-class touchpoint.
"Contently's content marketing platform allows customized workflow systems for each of our lines of business (Because no two businesses are the same!). The platform is intuitive, easy to use, and offers access to top contributors / writers / graphic designers, and real-time analytics by story and by publication."
Director, Content Marketing · Financial Services, 10,001+ employees
What VPs of Content actually report on.
Average annual Content Value reported by enterprise customers.
Of pieces tie back to a downstream pipeline event in the dashboard.
Average revenue lift attributed to content programs in year one. Internal benchmark.
Attribution and benchmarks land in the systems your CFO already reports from.
Programs we measure today
Walk into the next QBR with the dollar number.
30-min walkthrough Sample dashboard in your vertical No deck
