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For content marketers who can't afford to be wrong.

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Guide · 18 min read

The FINRA-aware content playbook.

Six structural fixes that get regulated content past legal in one pass — plus the review-chain patterns that are quietly working in 2026.

By Brooke Gocklin · 18 min full read
Field notes · 12 min

AEO for regulated brands

Why ChatGPT cites your competitors more often (and how to flip that).

 Field notes · 7 min

Tracking AI-search citation share

Our quarterly methodology for measuring what AI engines actually surface.
Editor's picks

Six pieces our managing editor is sending around.

Article · 9 min · Analytics

What 'Content Value' actually measures — and why your CFO already trusts it.

By the analytics team · Q2
Healthcare · 15 min

UPMC's MLR routing playbook

From the field Field notes · 7 min

Tracking AI-search citation share — quarterly methodology

 AI search · 12 min

When ChatGPT picks your competitor's commentary first

 Webinar · 52 min

FINRA + AI: where the regulator lands in 2026

 Podcast · weekly

The Strategist podcast — every Friday
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Read

Articles, guides, reports.

[guide cover]
Guide

The FINRA-aware content playbook

18 min read · By Brooke Gocklin
[article hero]
Field notes

AEO for regulated brands: what we're seeing in 2026

12 min read · Updated Q2
[explainer cover]
Article

What 'Content Value' actually measures

9 min read · By the analytics team
[case study cover]
Article

MLR routing without the bottleneck — UPMC's playbook

15 min read · Healthcare
[research cover]
Field notes

Tracking AI-search citation share — quarterly methodology

7 min read · By the research team
Watch & learn

Webinars, video, and the Academy.

[webinar still]
Webinar

FINRA + AI: where the regulator lands in 2026

52 min · Recording + slides
[podcast art]
Podcast

The Strategist podcast — every Friday

42 episodes · ~30 min each
[course list]
Academy

Free Contently Academy — content-marketing courses

11 courses · Self-paced
The Strategist · weekly

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