Emily (@EmilybyNight) / X

Emily

13K posts

Emily

@EmilybyNight

editor in chief at The Ick (print magazine debut out now!)

San Francisco, CA

theick.bigcartel.com/product/the-ic…

Joined March 2010

Pinned
Emily
@EmilybyNight
Jan 18
The Ick launch party was incredible. A crowd of my favorite people laughing, drinking, reading, and scheming. I'm so grateful to be a part of scene. Y'all really showed up (photos by the amazing @drethelin)
22K
Emily
@EmilybyNight
Jan 22, 2025
thread on the optical illusions/first principles of makeup
6M
Emily
@EmilybyNight
Nov 10, 2024
to be a good conversationalist you need *genuine interest* no amount of body language hacks or icebreaker questions can fake this that why it's okay to talk about the weather!! it affects ur life, u have it in common, it can be a great starting point so long as it's genuine
478K
Emily
@EmilybyNight
Jan 19, 2023
fuuuuuuuuuuuk the answer really is just wake up earlier 😭😭😭
1.1M
Emily
@EmilybyNight
Oct 1, 2025
who is in charge of the SF Ballet's new art direction and branding? it's so sick so modern so retro I love it
GIF
284K
Emily
@EmilybyNight
Jan 10, 2024
Cardio training sucks, yes, but it's super important bc it makes each pump of your heart more efficient at moving oxygen rich blood to your muscles. If you don't want to be a sad, decrepit old guy who can barely walk, you gotta see this graph:
1.3M
Emily
@EmilybyNight
Jan 21, 2025
currently exploring first principles of how makeup works—optical illusion, contour, volume, color theory—it's so fascinating wow. For example: long eyelashes are effective bc of the Müller-Lyer illusion (objects appear larger w outward radiating lines)
6.1M
Emily
@EmilybyNight
Jan 22, 2025
Replying to @EmilybyNight
See the Delboeuf illusion in action here: the douyen makeup style from China creates enlarged baby doll eyes. Drag makeup uses white negative space to make the eyes look exaggerated and expressive.
223K
Emily
@EmilybyNight
Jan 22, 2025
Replying to @EmilybyNight
See how makeup artist Phyllis Cohen uses the same face but different masculine/feminine contours to create completely different face shapes. (See more here: instagram.com/p/DBRXNGctMpn/)
182K
Emily
@EmilybyNight
Jan 22, 2025
Replying to @EmilybyNight
At its basic level, makeup works via biological signals. It amplifies markers of youth, fertility, symmetry & genetic fitness. Using principles of size/volume, makeup has powerful transformative affects (e.g. tiktoker voronina_valeria_ makes transformations her whole brand)
244K
Emily
@EmilybyNight
Apr 24, 2024
Replying to @EmilybyNight
"The amount of serendipity that will occur in your life is directly proportional to the degree to which you do something you're passionate about combined with the total number of people to whom this is effectively communicated."
584K
Emily
@EmilybyNight
Apr 24, 2024
I've been doing a deep dive on how to increase "serendipity surface area" -- here's what I've got so far
491K
Emily
@EmilybyNight
Jan 10, 2024
Replying to @EmilybyNight
This measure of heart/oxygen efficiency is called VO2 max, and it's super protective in old age. A 75yo here is capable of briskly walking up stairs. Someone with a mid VO2 lost that ability when they were 45yo!!
169K
Emily
@EmilybyNight
Jun 18, 2025
Is "the ick" real? @etirabys did some investigating and found that women's icks fall into 3 main categories: 1. Raw fitness icks - manual dexterity, tool use (e.g. rolling dice off table, running into screen door) - cognitive inability (e.g. bad at spelling)
340K