Jess Chan (@jjesschan) / X

Jess Chan

6,693 posts

Jess Chan

@jjesschan

Diary Of An Entrepreneur | Built @longplaybrands & now @heybackbone. $300M+ generated for DTC. Tweets on building a Retention Ecosystem & the journey to SaaS

Toronto

Joined January 2023

Pinned
Jess Chan
@jjesschan
Apr 10, 2023
Been thinking about starting a "Diary of An Entrepreneur" series for a while & figured the best way is to just pull the trigger. In the spirit of Building In Public, I want to start a conversation around the actual day-to-day emotional & psychological journey of being an
429K
Jess Chan
@jjesschan
Jul 16, 2023
My screen time is getting out of control. I can literally feel my brain chasing dopamine hits multiple times a day. Any tips for breaking this habit?
559K
Jess Chan
@jjesschan
Jun 5, 2024
We wanted to break the internet. And we did. @AaronOrendorff, @AndrewDurot & I put together THE most comprehensive collection of everything you need to nail down EVERY. STEP. OF. YOUR. FUNNEL (and beyond). 1) Beyond The Funnel LTV Playbook by @longplaybrands - 91 pages -
GIF
8.8M
Jess Chan
@jjesschan
Apr 27, 2024
Hey, I'm Jess👋 I've spent 8+ years helping DTC brands with retention marketing. Then I built @longplaybrands & @heybackbone. We've generated $300M+ for 7, 8 and 9-figure brands like Dr. Squatch, oVertone, Dr. Harvey's, iRestore & Boxed Water. We've helped brands accomplish
761K
Jess Chan
@jjesschan
Apr 27, 2024
How can I improve customer retention and increase LTV? That's the #1 question we get from generating $300M+ in revenue through retention marketing for DTC brands. And what I can tell you is... Email & SMS marketing isn't enough. Our @longplaybrands team has refined our
00:00
1.1M
Jess Chan
@jjesschan
Aug 7, 2024
NEW LOYALTY PROGRAM PLAYBOOK 📖 Our teams at @longplaybrands & @rivo have come together to put together this 98-PAGE (!!) guide on everything you need to know to grow a successful loyalty program. ALL for you. ALL for free. All HERE 👇 t.ly/pqP4c In our 5+ years
00:00
28K
Jess Chan
@jjesschan
Jul 10, 2024
NEW SUBSCRIPTION PLAYBOOK ALERT 🚨 Our team at @longplaybrands collaborated with @icon @SkioHQ team to put together a in-depth 30-page playbook on all the tactics to launch, grow & scale a successful subscription program for DTC brands. Here's what it's got: 1.
GIF
13K
Jess Chan
@jjesschan
Jun 22, 2023
VIP behind-the-scenes look at how I ended up here ft. a classic @thesamparr savage backhanded compliment about my face 🤣
Sam Parr
@thesamparr
Jun 22, 2023
Replying to @thesamparr
.@jjesschan - Owns an ecom and saas biz - Double blackbelt in taekwondo (god dam) - Toronto based
103K
Jess Chan
@jjesschan
Sep 3, 2023
Drinking water is the daily habit I've been trying to start for 10+ years and have failed miserably. What're some tips to drink water regularly?
38K
Jess Chan
@jjesschan
Apr 10, 2023
One of the biggest mistakes ecom brands make? Small brands trying to emulate big brands without realizing that a lot of their tactics only work now BECAUSE they're big. What are the most common tactics you've seen brands trying to copy that don't work until they're big enough?
26K
Jess Chan
@jjesschan
Apr 8, 2025
One of the things no one talks about in being an entrepreneur... The patience & challenge of holding onto a vision. It takes seconds to have an idea. It takes months to form it into a plan that makes sense. And it takes years to turn it into something real. And in that time,
41K
Jess Chan
@jjesschan
Jun 24, 2023
Anyone have a recommendation for a freelance designer that can do basic designs to illustrate concepts (eg. marketing funnels, graphs, venn diagrams etc.) Don't need crazy creative designs, I'm talking napkin-sketch style with simple lines/shapes.
15K
Jess Chan
@jjesschan
Jul 16, 2023
Replying to @jjesschan
wow ironically I was away from my phone for like 5 hours & this blew up 🤣
31K
Jess Chan
@jjesschan
Jan 14, 2025
NEW E-COMMERCE PLAYBOOK 📖: AMPLIFYING AD SPEND Optimizing your ad spend doesn’t just happen on your ads. After all, most DTC brands have a 2-5% website conversion rate. What if, instead of spending more to acquire more visitors, you could convert more of them? Get it here:
00:00
2.4K