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Blume Podcast Season 4

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  • Blume 2026 Perspectives

    Insights drawn from what we’re seeing on the ground — how markets are evolving, what’s being left behind, and what will matter most in 2026.
    • Chat GPT Image Jan 19 2026 02 12 11 PM

      Blume Perspectives 2026 | The DefenseTech Awakening: How Crisis Became Catalyst

      Current Section
      Commentary
      Authors
      Arpit Agarwal
    • Whats App Image 2026 01 09 at 12 55 09

      Blume 2026 Perspectives | The Case for Atoms, Structural Shifts, and Young Founders

      Current Section
      Commentary
      Authors
      Sajith Pai
    • Chat GPT Image Jan 6 2026 12 33 23 PM

      Blume 2026 Perspectives | From the Year of Agents to the Year of Agentic Workforce

      Current Section
      Commentary
      Authors
      Sanjay Nath, Sumangal Vinjamuri

  • Field Notes

    The brightest signal for founders/​operators in a noisy world.
    • Rohit Field Notes Cover Image

      Quick Commerce Handbook: Field Notes from the Frontlines

      Current Section
      Commentary
      Authors
      Rohit Kaul
    • Insiders Guide to Capital Efficient Scaling 1

      From Booths to Boardrooms: Mastering Event-Led GTM for B2B SaaS

      Current Section
      Commentary
      Authors
      Rohit Kaul
    • Insiders Guide to Capital Efficient Scaling

      The Insider's Guide to Capital-Efficient Scaling Ft. Arata, Fashor, and Atomberg

      Current Section
      Commentary
      Authors
      Vignesh Jeyaraman
    • V Saa S header image with blume logo

      6 lessons on GTM and Growth for Vertical SaaS Companies

      Current Section
      Commentary
      Authors
      Anurag Pagaria
    • ESOP Banner V3

      ESOP 201: Beyond Basics to the Questions That Actually Matter

      Current Section
      Commentary
      Authors
      Vignesh Jeyaraman
    • Indian Startup Exit Patterns

      Decoding Exit Patterns in the Indian Startup Ecosystem | Blume Ventures’ Perspective

      Current Section
      Commentary
      Authors
      Karthik Reddy
    • From Coding to Closing: A Technical Founder's Primer to Excel at Outbound Sales

      From Coding to Closing: A Technical Founder's Primer to Excel at Outbound Sales

      Current Section
      Commentary
      Authors
      Vignesh Jeyaraman
    • Whats App Image 2024 09 04 at 14 42 19

      The Rough Guide to Building an Enterprise SaaS Dhandha in India

      Current Section
      Commentary
      Authors
      Rohit Kaul
    • Unlocking High-Value Accounts in B2B SaaS: The Essential Account-Based Marketing Guide

      Unlocking High-Value Accounts: The Essential Account-Based Marketing Playbook for SaaS Startups

      Current Section
      Commentary
      Authors
      Vignesh Jeyaraman
    • Whitespace

      Part 1: The new initiatives / 0 to 1 handbook

      Current Section
      Commentary
      Authors
      Marmik Mankodi
    • Rohit Article Header

      Attention Is All You Need: Mastering the Art of Fundraise Announcements

      Current Section
      Commentary
      Authors
      Rohit Kaul
    • Market in an Indian town in evening

      Cracking the Code: Emerging Monetization Strategies for Digital Businesses in India 2

      Current Section
      Commentary
      Authors
      Mithun Madhusudan
    • TAM

      TAM: Notes & Thoughts

      Current Section
      Commentary
      Authors
      Sajith Pai
    • Header Images 2024 1

      The Outbound Sales Playbook: A Guide for Early Stage B2B Startup Founders

      Current Section
      Commentary
      Authors
      Ravi Kaushik Rajagopal
    • Strategies for growing user retention

      Strategies for growing user retention

      Current Section
      Commentary
      Authors
      Marmik Mankodi
    • Header Images 2024

      Customer Marketing Decoded: A SaaS Founder's Playbook for Revenue Expansion

      Current Section
      Commentary
      Authors
      Vignesh Jeyaraman
    • Linked In Profile Pic

      Driving performance via influencer marketing

      Current Section
      Commentary
      Authors
      Marmik Mankodi
    • Header Images 2024 7

      Selling Smart: The Insider's Guide to SaaS Success in India

      Current Section
      Commentary
      Authors
      Vignesh Jeyaraman, Rohit Kaul
    • IPO Marketing Campaign Header Image

      A Founder's Guide to Successful IPO Marketing Campaign

      Current Section
      Commentary
      Authors
      Rohit Kaul

  • Path to IPO

    A public listing is a defining moment in a startup’s journey. We’ve compiled everything you need to know about preparing for an IPO, including debunking common myths.
    • Clean Shot 2024 12 20 at 10 44 59 2x

      Learnings from Indian SME IPOs since the inception of the SME Exchange in 2012

      Current Section
      Report
      Authors
      Dhagash Shah, Vikram Gawande, Harshit Luthra
    • Clean Shot 2024 12 13 at 10 52 41 2x

      Insights from a decade of Indian Mainboard IPOs | Part 2: Financials, Valuation and Employee Metrics

      Current Section
      Report
      Authors
      Aria Pradhan, Vikram Gawande
    • Clean Shot 2024 10 23 at 14 43 28 2x

      Insights from a decade of Indian Mainboard IPOs | Part 1: Issue Sizes, Timelines, Costs and Use of Proceeds

      Current Section
      Report
      Authors
      Aria Pradhan, Vikram Gawande
    • (TL;DR) Keep Calm And Take The Road Less Travelled (A Three-Part Essay)

      Current Section
      Commentary
      Authors
      Karthik Reddy
    • PART I: Keep Calm And Go All The Way To The IPO Bell (At Least In Your Head)

      Current Section
      Commentary
      Authors
      Karthik Reddy
    • PART II: Keep Calm And Pick A ‘Listable-Founder’ Mindset

      Current Section
      Commentary
      Authors
      Karthik Reddy
    • PART III Epilogue

      Current Section
      Commentary
      Authors
      Karthik Reddy
    • The Little Things Online Shopping 1

      Making your public appearance: a company's guide to becoming IPO-ready

      Current Section
      Commentary
      Authors
      Disha Sharma
    • Startups can build valuable companies even without a big bang, billion-dollar public market debut

      Startups can build valuable companies even without a big bang, billion-dollar public market debut

      Current Section
      Commentary
      Authors
      Vikram Gawande
    • Clean Shot 2024 01 16 at 14 00 25 2x

      How have Tech companies which listed with less than Rs 5000Cr Market Cap performed?

      Current Section
      Commentary
      Authors
      Vikram Gawande
    • IPO Marketing Campaign Header Image

      A Founder's Guide to Successful IPO Marketing Campaign

      Current Section
      Commentary
      Authors
      Rohit Kaul

  • Resilience and Reflections - Portfolio spotlight

    Delve into the inspiring stories of Blume’s portfolio companies, where unwavering resilience meets insightful reflections on the long, winding road of entrepreneurial journey.
    • Navigating the Silicon Frontier Blog Banner

      The Turing Moment: How SquadStack Built AI That Outsells Humans

      Current Section
      Commentary
      Authors
      Rohit Kaul
    • Navigating the Silicon Frontier Blog Banner 11

      Code, Community, and Capital Efficiency: How Namma Yatri Outmaneuvered Ride-Hailing Giants

      Current Section
      Commentary
      Authors
      Elton Coelho
    • Navigating the Silicon Frontier Blog Banner 10

      Hidden in Plain Sight: How Two IITians Electrified India's Last Mile, One Battery Swap at a Time

      Current Section
      Commentary
      Authors
      Elton Coelho
    • Navigating the Silicon Frontier Blog Banner 9

      From Trading Algorithms to Teaching AI to Farm: How Jaisimha Rao is Revolutionising Agriculture

      Current Section
      Commentary
      Authors
      Elton Coelho
    • Navigating the Silicon Frontier Blog Banner 5

      A Pixxel Perfect Vision: How India's Space Startup is Redefining Earth Observation

      Current Section
      Commentary
      Authors
      Elton Coelho
    • Navigating the Silicon Frontier Blog Banner 4

      The Impossible Machine: How Two Indian Engineers Built a Manufacturing Juggernaut Against All Odds

      Current Section
      Commentary
      Authors
      Elton Coelho
    • Navigating the Silicon Frontier Blog Banner 2

      The Trust Broker: How IDfy's Ashok Hariharan Built a Digital Verification Powerhouse

      Current Section
      Commentary
      Authors
      Elton Coelho
    • Header Image for Servify article

      From Service Engineer to Servify: How Sreevathsa Prabhakar Is Transforming the Boring After-Sales Service Industry into a Billion-Dollar Opportunity

      Current Section
      Commentary
      Authors
      Elton Coelho
    • Bridging The Divide Banner V4

      Bridging the India-Bharat Divide: Jai Kisan's Journey to Empower a Billion Indians

      Current Section
      Commentary
      Authors
      Shreevar Chhotaria
    • Indian Startup Exit

      Championing 'Mohalle ka Shahrukh Khan': How Classplus is Transforming Creators into Entrepreneurs

      Current Section
      Commentary
      Authors
      Shreevar Chhotaria
    • Whats App Image 2024 07 30 at 08 50 14

      Here’s to The Crazy Ones | WebEngage's Unconventional Path to Glory

      Current Section
      Commentary
      Authors
      Shreevar Chhotaria
    • IntrCity

      The Road Less Taken: How IntrCity Combines Data and Hospitality to Reshape Bus Travel

      Current Section
      Commentary
      Authors
      Shreevar Chhotaria
    • Resized Purplle

      The Beauty Unicorn Rises: Purplle's Tale of Grit, Growth, and Glory

      Current Section
      Commentary
      Authors
      Shreevar Chhotaria
    • Header Images 2024 3

      The Lord of the Rings: The Quest for Ultimate Well-being

      Current Section
      Commentary
      Authors
      Shreevar Chhotaria
    • Grey Orange Header Image

      BITS and Atoms: GreyOrange's Quest to Build First Indian $1 Billion ARR Deep-Tech Company

      Current Section
      Commentary
      Authors
      Shreevar Chhotaria
    • Email Headers 27

      Stellapps: A Milky Way of Products creating White Revolution 2.0

      Current Section
      Commentary
      Authors
      Rohit Kaul
    • Healthify Me v2

      HealthifyMe: The Life-Changing Magic of Tidying up Your Fitness Habits with an AI-coach

      Current Section
      Commentary
      Authors
      Disha Sharma
    • Pixxel v2

      Around the world in a Pixxel daze: how Pixxel’s satellites are keeping an eye on the future

      Current Section
      Commentary
      Authors
      Editorial Team, Disha Sharma
    • Cashify v3

      Do Androids Dream of an Electric Second Life? How Cashify is building a market for second-hand gadgets

      Current Section
      Commentary
      Authors
      Disha Sharma
    • Carbon Clean 1

      Fantastic Fumes and Where to Find them: Carbon Clean's attempt at a Net Zero Emissions Future

      Current Section
      Commentary
      Authors
      Disha Sharma

  • Navigating Go-To-Market for SaaS Startups

    Explore Blume’s collection of insights and strategies to help SaaS startups successfully navigate the complex go-to-market landscape.
    • Insiders Guide to Capital Efficient Scaling 1

      From Booths to Boardrooms: Mastering Event-Led GTM for B2B SaaS

      Current Section
      Commentary
      Authors
      Rohit Kaul
    • Whats App Image 2024 09 04 at 14 42 19

      The Rough Guide to Building an Enterprise SaaS Dhandha in India

      Current Section
      Commentary
      Authors
      Rohit Kaul
    • Clean Shot 2024 08 27 at 08 23 52 2x

      AI x CFOs - At the forefront of transforming finance | Blume Perspective

      Current Section
      Commentary
      Authors
      Sumangal Vinjamuri
    • From Coding to Closing: A Technical Founder's Primer to Excel at Outbound Sales

      From Coding to Closing: A Technical Founder's Primer to Excel at Outbound Sales

      Current Section
      Commentary
      Authors
      Vignesh Jeyaraman
    • Unlocking High-Value Accounts in B2B SaaS: The Essential Account-Based Marketing Guide

      Unlocking High-Value Accounts: The Essential Account-Based Marketing Playbook for SaaS Startups

      Current Section
      Commentary
      Authors
      Vignesh Jeyaraman
    • Header Images 2024 7

      Selling Smart: The Insider's Guide to SaaS Success in India

      Current Section
      Commentary
      Authors
      Vignesh Jeyaraman, Rohit Kaul
    • Header Images 2024

      Customer Marketing Decoded: A SaaS Founder's Playbook for Revenue Expansion

      Current Section
      Commentary
      Authors
      Vignesh Jeyaraman
    • Saa S header

      Building a Successful PLG-Led GTM: A Zero to One Primer

      Current Section
      Commentary
      Authors
      Rohit Kaul
    • Header Images 2024 1

      The Outbound Sales Playbook: A Guide for Early Stage B2B Startup Founders

      Current Section
      Commentary
      Authors
      Ravi Kaushik Rajagopal
    • Sachin Exotel cover image

      Scaling Enterprise SaaS Business in India: a masterclass by Sachin Bhatia of Exotel

      Current Section
      Commentary
      Authors
      Rohit Kaul, Laveena Punjabi
    • Srikrishnan Ganesan, co-founder and CEO of SaaS startup Rocketlane, on building and growing successful communities

      Srikrishnan Ganesan, co-founder and CEO of SaaS startup Rocketlane, on building and growing successful communities

      Current Section
      Commentary
      Authors
      Rohit Kaul
    • Avlesh Singh Header Image

      Avlesh Singh, co-founder and CEO of WebEngage, on hard things about hard pivots, the importance of customer onboarding, how pricing leads to product, and selling to enterprise customers

      Current Section
      Commentary
      Authors
      Rohit Kaul
    • Shashank image 3

      Shashank Bijapur, Co-founder and CEO, Spotdraft on not being lazy, the importance of outbound sales, real challenges after closing deals, and building guardrails as you scale

      Current Section
      Commentary
      Authors
      Rohit Kaul
    • Shruti Kapoor Cover

      Building a sales pipeline that converts with Shruti Kapoor of Clari and Ex-Wingman

      Current Section
      Commentary
      Authors
      Rohit Kaul
    • Email Headers 3

      Breaking into the US SaaS Market: The $1 Million Journey

      Current Section
      Commentary
      Authors
      Ravi Kaushik Rajagopal

  • Unlocking B2C Go-To-Market

    Blume’s curated collection of insights and strategies to help B2C startups crack the code for successful go-to-market execution.
    • Rohit Field Notes Cover Image

      Quick Commerce Handbook: Field Notes from the Frontlines

      Current Section
      Commentary
      Authors
      Rohit Kaul
    • Insiders Guide to Capital Efficient Scaling

      The Insider's Guide to Capital-Efficient Scaling Ft. Arata, Fashor, and Atomberg

      Current Section
      Commentary
      Authors
      Vignesh Jeyaraman
    • Whats App Image 2024 10 29 at 11 09 11

      Growing Organically on Instagram: An Anti-Playbook for D2C Brands

      Current Section
      Commentary
      Authors
      Gowri N Kishore
    • Pricing strategy

      Pricing Strategy For Startups

      Current Section
      Commentary
      Authors
      Marmik Mankodi
    • Strategies for growing user retention

      Strategies for growing user retention

      Current Section
      Commentary
      Authors
      Marmik Mankodi
    • Linked In Profile Pic

      Driving performance via influencer marketing

      Current Section
      Commentary
      Authors
      Marmik Mankodi
    • Email Headers 9

      Scaling your D2C brand on third party marketplaces: Notes from Atomberg's experience

      Current Section
      Commentary
      Authors
      Disha Sharma
    • Email Headers 7

      Growing Up: How the Marketing Function Changes in B2C Companies After Zero to One

      Current Section
      Commentary
      Authors
      Disha Sharma
    • Header Images 2024 1

      Things to keep in mind while starting or scaling performance marketing

      Current Section
      Commentary
      Authors
      Marmik Mankodi
    • Image

      The First Principles of Building A Content-First D2C Brand

      Current Section
      Commentary
      Authors
      Shreevar Chhotaria
    • Rahul Dash

      Driving under influence: Lessons in Influencer Marketing By Rahul Dash of Purplle

      Current Section
      Commentary
      Authors
      Disha Sharma

  • Careers in Venture Capital

    A collection of essential reading on what a career in venture capital looks like and how you can set yourself on the path.
    • Navigating the Silicon Frontier Blog Banner 8

      Compounding Careers in VC: The Real "Super Returns"

      Current Section
      Commentary
      Authors
      Ria Shroff Desai
    • Maxresdefault 1280x720

      Careers in VC Playlist by Karthik Reddy and Ashish Fafadia

      Current Section
      Video
      Authors
      Karthik Reddy, Ashish Fafadia
    • 'Young VCs + founders discussing a pitch around a whiteboard full of writing, illustrated in the style of Herge', via DALL.E

      Breaking into VC: The Rough Guide

      Current Section
      Commentary
      Authors
      Sajith Pai
    • VC Thoughts

      A VC's Thoughts on How Senior Corporate Leaders Should Explore and Approach Startups

      Current Section
      Article
      Authors
      Sajith Pai
    • Email Headers 18

      How Did You Get Here: Unlocking the Power of The Partner's Office in Venture Capital

      Current Section
      Commentary
      Authors
      Ria Shroff Desai, Adithya Santhosh
    • Email Headers 20

      Making Investors Succeed in Venture Capital with Mudita Narsaria | How Did You Get Here

      Current Section
      Commentary
      Authors
      Ria Shroff Desai, Mudita Narsaria
    • Email Headers 22

      Driving Community in Venture Capital with Deepika Jain | How Did You Get Here

      Current Section
      Commentary
      Authors
      Ria Shroff Desai, Deepika Jain
    • Email Headers 21

      Building Market Networks in Venture Capital with Gautham Sivaramakrishnan | How Did You Get Here

      Current Section
      Commentary
      Authors
      Ria Shroff Desai, Gautham Sivaramakrishnan
    • Email Headers 18

      Creating A Great Place To Work at a VC Fund with Ria Shroff Desai | How Did You Get Here

      Current Section
      Commentary
      Authors
      Ria Shroff Desai
    • Email Headers

      Building a Content-first Venture Capital fund with Rohit Kaul | How Did You Get Here

      Current Section
      Commentary
      Authors
      Ria Shroff Desai, Rohit Kaul
    • 75

      Venture Capital: A Deep Apprenticeship

      Current Section
      Commentary
      Authors
      Karthik Reddy
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