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We’re back with the final weekday episode from Season 4 of the Blume Pod​cast​.In this epsiode, Karthik Reddy sits down with Tanuj Shori of Square Yards to unpack what it takes to build a PropTech platform that moves ~₹18,000 Cr of real estate every year.If you missed the full episode, we’ve compressed the best moments to give you all the goodness in 1/​4th the time, perfect for your lunch…

The Anti-Playbook Behind Building A ₹18,000 Cr Real Estate PlatformIndia’s real estate market has always been a nightmare to build in. Broken processes, zero trust, fragmented players everywhere. Most people avoid building in the space. For Tanuj Shori and Kanika of Square Yards, it was a problem worth committing decades to​.In the season finale of the Blume Podcast Season 4, Karthik sits down with…

We are back with another crisp weekday episode of S4 of the Blume Podcast. In this episode, Karthik Reddy sits down with Mohit Yadav of Minimalist to unpack the secret sauce behind India’s fastest-growing new-age beauty brand of the decade. In case you missed the full episode, we have compressed it to give you all the goodness in 1/​4th the time, perfect for your lunch break!Here are three insights that…

What does it take to build a ₹3000Cr skincare brand in the middle of a global pandemic — without celebrity endorsements, influencer hype, or big-budget marketing?In this episode of S4 of the Blume Podcast, Karthik sits down with Mohit Yadav, Co-founder of Minimalist, to unpack the years of quiet compounding behind the brand’s breakout — from two brothers experimenting across multiple businesses, to…

This is a guest post by Apurv Agrawal, Co-founder and CEO of Squad​Stack​.ai, a Blume Fund II portfolio company. Search got solved. Coding is getting eaten by models. Now we’re entering the next interface shift: Voice as the primary interface for the world. If you’re a CX, growth, or tech leader at a consumer brand, your inbox probably looks like…

What does it take to build an EV scooter from scratch in a country that had no EV supply chain, no ecosystem, and very little faith in hardware built in India?In this episode of the Blume Podcast (Season 4: Destiny Avenged), Karthik sits down with Tarun Mehta, Co-founder & CEO, Ather Energy, to unpack the impossible decade behind Ather — from two college kids sleeping on yoga mats in IIT Madras labs,…

What does it take to build THREE Bitcoin unicorns?When the world saw Bitcoin as nothing more than ​‘magic internet money,’ George Kikvadze made a bet that would change every​thing​.In Episode 5 of the Blume Podcast, Karthik sits down with George to unpack the journey behind Bitfury and the lessons that came from building during crypto’s wildest years.From placing a seven-figure bet in 2012 when…

Revenue drops 96% — overnight.Rival complaints try to derail your IPO at the 11^th hour.SARS, 9 – 11, and the dotcom bust threaten bankruptcy.Competitors burn cash to steal your market share.Most founders walk away when faced with even one of these.Deep Kalra and Rajesh Magow didn’t flinch​.In this weekend episode of the Blume Podcast, host Karthik Reddy sits down with Deep and…

What does it take to build India’s ​“power grid” for the AI era? In this weekend episode of Season 4: Destiny Avenged, Karthik sits down with E2E Networks’ (Fund I vintage) co-founders (and married duo) Tarun Dua & Srishti Baweja to learn how they went from a cloud hosting company to becoming India’s AI infrastructure pioneers. From racking servers by hand and winning a ₹30,000 first check, to an SME IPO…

What does it take to turn five acres of grassland in Nashik into a ₹2100 Cr wine empire?In the full weekend episode of the Blume Podcast, Karthik sits down with Rajeev Samant, the maverick who walked away from Oracle in Silicon Valley to create something India had never seen before in the 1990’s — an Indian wine brand that rivalled foreign wine.Armed with no background in…

Razorpay’s founders are no strangers to podcasts. But most conversations stop at scale, valuation, or IPO chatter. This one is different. On the Blume Podcast, Harshil Mathur and Shashank Kumar sit down with Karthik Reddy to walk through the raw Razorpay journey — the rejections, near-dead ends, and scrappy hacks that shaped India’s payments backbone. You’ll hear stories…