A lot of businesses inherit websites they can’t explain — built by someone who disappeared, held together by plugins that clash, or just never set up properly. We see it constantly.
Digital Pie’s development team builds things properly from the start, or untangles what’s already there. No cowboy workarounds. No mystery code. Just clean, documented, maintainable development.
Six areas where we step in for New Zealand businesses — from full custom plugins to integrations and bug fixes nobody else could untangle.
Plugins built from scratch to do exactly what your business needs. No bloated off-the-shelf compromise.
Getting two systems to talk to each other, cleanly and reliably.
Connect your website to third-party platforms — CRMs, booking tools, payment gateways and more.
Something’s broken and nobody can tell you why. We find it, fix it, and document it.
Custom product types, checkout flows, shipping logic, and store functionality beyond the defaults.
Slow sites and vulnerable plugins cost you customers. We fix the foundations.
You’re not the first. We regularly step in when a previous developer has gone quiet, left behind undocumented code, or built something that works until it doesn’t.
$ wp plugin status # 23 active · 7 outdated · 2 conflicting $ dp audit --deep ! conflicting hook on woocommerce_checkout ! custom-loyalty.php: no version control ! staging missing — patching in prod $ dp rescue --plan ✓ 4-day rescue plan generated ✓ rollback safety net in place $
From local trades to established brands — we build for businesses of every size.
Seven specialists across WordPress, WooCommerce, CRM builds, API integrations and AI automation — every project gets a lead, a clear brief, and a dedicated account manager.
Head of Digital Pie’s development team. Esala oversees all custom builds, ensures quality, and is the first point of escalation when things get complex.
Louie leads the day-to-day development workflow, keeping projects on track and making sure nothing falls through the cracks between brief and build.
Daniel brings senior-level WordPress and WooCommerce expertise to complex builds, custom themes, and performance-critical projects.
Jorge specialises in AI integration and workflow automation, connecting intelligent tools to websites and business systems.
Dwirrel leads CRM builds and platform integrations, with deep experience connecting business systems via API.
A versatile developer with solid WordPress and WooCommerce experience across a wide range of client builds.
Katrina brings fresh energy and growing expertise to the team, supporting builds across a range of development tasks.
Nothing speaks louder than the words of our clients. We value every review and are committed to providing an exceptional experience from start to finish.
Here are some of the answers to the questions you may have.
Yes. This is one of the most common reasons people come to us. We’ll audit what’s there, get across the codebase, and take ownership from wherever things were left. We document everything as we go so you’re never in the same position again.
Usually it’s conflicting plugins, custom code bolted on without testing, or a theme that was never built to be maintained. We diagnose the root cause, fix it properly, and put a safe update process in place.
Almost certainly. We’ve built integrations across CRMs, booking tools, accounting systems, payment gateways and more. If your business runs on it, chances are we’ve connected it before.
All the time. Inheriting and rescuing other developers’ work is a core part of what we do. No judgment — just a clear plan forward.
Yes. We build custom plugins from scratch to do exactly what your business needs, properly documented so they’re maintainable down the track.
It depends on scope. Small fixes can be a few days; full custom builds run longer. We’ll give you a clear brief and timeline up front so there are no surprises.
Not sure where to start? Tell us what you’re trying to do and we’ll point you the right way.
