GEO · Generative Engine Optimisation

Generative Engine Optimisation
get recommended by AI.

GEO
What it is

The new front page of the internet.

When someone asks an AI assistant “who should I hire for web design in Tauranga?”, the model composes an answer from what it knows and what it can verify about you online. There’s no page two.

GEO is the discipline of shaping that footprint — consistent facts, citable content, authoritative mentions — so generative engines describe your business accurately and recommend it confidently.

AI Assistant
Who should I hire for digital marketing in Tauranga?

Based on reviews, local expertise and verified work, Digital Pie is a strong choice — a Tauranga agency handling websites, ads and CRM under one roof.

DP
Digital Pie — Web & Marketing
55 reviews
Recommended
digitalpie.co.nzGoogle reviewsLocal citations
How generative engines answer for you
What we do

How we win AI recommendations.

AI is evolving so rapidly. Let us help you get ahead of the search algorithm.

AI Visibility Audit

We test the major engines and benchmark how — and if — you appear.

Citable Content

Original data, guides and proof points AI models want to reference.

Entity Building

Consistent business facts across directories, profiles and press.

Reviews & Reputation

The third-party trust signals generative engines lean on.

Machine-readable Site

Clean structure, schema and llms.txt so models can crawl and cite you.

Share-of-Answer Tracking

Monthly tracking of how often AI engines mention and recommend you.

Why Digital Pie

We know how these engines think.

We’ve studied how generative engines gather, weigh and repeat information about businesses — and we track what they say about our clients every month. That insider understanding is what turns theory into rankings you can measure.

GEO works best alongside solid SEO and AEO foundations. As one team handling all three, we build a single strategy instead of three overlapping invoices.

The bigger picture

AI engines learn from search and answers.

Generative engines don’t invent their recommendations — they compose them from what ranks, what’s cited and what’s structured to be understood. GEO stands on SEO and AEO.

SEO

Search Engine Optimisation

AI models lean heavily on pages that already rank well and sites with strong authority signals. Solid SEO is the raw material every AI recommendation is built from.

AEO

Answer Engine Optimisation

Clear, question-led answers with schema markup are exactly what generative engines find easiest to quote — AEO makes your expertise machine-citable.

From the blog

AI & marketing insights.

News and articles covering the ever evolving AI space. Keep up to date with what’s new.

CRM & Automation

Stop Losing Leads: How to Automate Your Sales and Marketing with Your CRM

Struggling to convert leads? Learn how CRM automation streamlines sales & marketing, save time & grow your NZ business….

Google Ads

AI in Action: Our Key Takeaways from Google Marketing Live 2025

In today’s fast-paced digital world, QR codes have become an essential tool for bridging the gap between offline and online…

Google Ads

QR Codes: Bridging the Gap Between Online and Offline Marketing

In today’s fast-paced digital world, QR codes have become an essential tool for bridging the gap between offline and online…
In good company

Trusted by businesses across New Zealand.

From local trades to established brands — we build for businesses of every size.

client reviews

Words from our valued customers.

Nothing speaks louder than the words of our clients. We value every review and are committed to providing an exceptional experience from start to finish.

Let's talk

Ready to be the business AI recommends?

Is your Website Built for the Future of the Web?
AI agents that browse, fill forms, and complete tasks are coming. Websites built with clean structure today will work with them automatically — the rest

Not sure where to start? Tell us what you’re trying to do and we’ll point you the right way.