PAULA NEAL MOONEY

by Paula Neal Mooney For folks who advertise their websites using Google Adwords , the big news today is that Google is adding a cost-per-click, or CPC , bidding option that Google Adwords advertisers have long wanted. Until that point, Google Adwords advertisers had only the cost-per-thousand impressions, or CPM , to contend with. I started my first Google Adwords campaign to drive traffic to my dad's tax blog . Now I'm all over this new Google Adwords CPC Beta , which is letting some advertisers sign up now before it launches next month. I don't know if they're looking for the Google Adwords heavy-hitters to become a part of the new Google CPC Bidding Beta , but sign up anyway if you're a Google Adwords user . If you're not a Google Adwords advertiser and you want to be, just check out my sidebar to the left for the link to Join Google Adwords and start running a new campaign. But be warned, the minimum campaign is $30 per month -- read all their Google Ad...