Purpose
This Disclosure Policy explains how advertising, sponsorship, affiliate relationships, and other commercial arrangements are handled on DeeperBlue.com. It exists to ensure transparency for our readers and to clarify how editorial independence is maintained.
DeeperBlue.com is committed to openness about how content is supported, funded, and presented.
Editorial Independence
DeeperBlue.com is independently owned and operated.
Our editorial content is guided by our editorial standards and mission to inform, educate, and inspire scuba divers, freedivers, and ocean-minded readers. Editorial decisions are not dictated by advertisers, sponsors, or commercial partners.
Commercial relationships may influence where advertising appears, but they do not influence independent news reporting, opinion, or editorial judgement.
Advertising and Sponsorship
DeeperBlue.com accepts commercial support in a number of forms, including:
- Display advertising
- Sponsored or partner-supported editorial content
- Newsletter sponsorships and dedicated email placements
- Paid social media amplification
- Promotional partnerships and collaborations
Where content is created in partnership with a sponsor or advertiser, it is clearly labelled so readers can easily distinguish it from independent editorial content.
Labels may include:
- Sponsored
- Paid partnership
- In collaboration with
- Presented by
Such labels appear prominently within the content and are not hidden or obscured.
Sponsored and Partner-Supported Content
Sponsored content is produced to inform and engage readers, not to mislead them.
While sponsors may support or commission content, DeeperBlue.com retains editorial oversight to ensure accuracy, clarity, and relevance for the diving community. Sponsored content does not influence our independent news coverage or editorial agenda.
Affiliate and Referral Links
Some content on DeeperBlue.com may include affiliate or referral links. This means DeeperBlue.com may earn a commission if a reader makes a purchase through one of these links, at no additional cost to the reader.
Where affiliate links are used, we aim to disclose this clearly within or near the relevant content so readers understand that compensation may be received.
Affiliate relationships do not affect our commitment to honest coverage or editorial independence.
Product Coverage and Reviews
DeeperBlue.com may publish reviews or articles about products, services, or destinations.
When we do:
- Opinions reflect honest assessment and experience
- Any relevant commercial relationship (such as review units or hosted trips) is disclosed
- Editorial judgement remains independent
We do not guarantee positive coverage in exchange for compensation, access, or products.
Conflicts of Interest
A conflict of interest may arise when a personal, professional, or financial relationship could influence, or appear to influence, editorial judgement.
Rather than claiming that conflicts never exist, DeeperBlue.com is committed to:
- Transparency about relevant relationships
- Disclosure of affiliations where appropriate
- Managing potential conflicts in line with our editorial standards
Contributors are required to disclose any relevant affiliations or sponsorships related to the subject matter they are covering.
Social Media and Promotional Content
When DeeperBlue.com publishes content on social platforms that includes commercial messaging, sponsorship, affiliate links, or paid partnerships, this will be clearly identified at the point of interaction.
Appropriate labels such as #ad, paid partnership, or similar will be used where required to ensure advertising is recognisable as such.
Corrections and Updates
If a commercial relationship, sponsorship, or disclosure status changes after publication and materially affects content, we will update the disclosure accordingly and make corrections in line with our editorial standards.
Questions and Contact
If you have questions about this Disclosure Policy or how commercial content is handled on DeeperBlue.com, you can contact us via the Contact Us form.
Read more about how we publish content: Editorial Standards
Effective Date
This Disclosure Policy is effective from 1st January 2026 and will be reviewed periodically to ensure it remains accurate and up to date.
