Get over $50,000
in incentives
New-to-Amazon sellers can save thousands with credits, bonuses, and exclusive benefits.
New Seller Incentives
Launch stronger. Grow faster.
With New Seller Incentives, you get early support where it matters most—building your brand, streamlining fulfillment, and amplifying your reach with advertising.
$52.5K in referral fee waivers
If you have a new-to-Amazon brand, you can get up to $52,500 in automatic referral-fee waivers for your first year—when margins matter the most.
$200 in Vine credits
Drive business growth by collecting authentic customer reviews for your products—even before they launch—through Amazon Vine.
$700 in fulfillment credits
Get $100 off shipments into the Amazon fulfillment network, a $200 credit for fulfillment costs with Amazon Global Logistics, and a $400 credit for inbound placement costs with Fulfillment by Amazon (FBA).
Free storage and more
Get free storage, liquidations, and customer returns with automatic enrollment in the FBA New Selection program.
Zero surprise charges
Enjoy peace of mind with exemptions from low-inventory-level charges and storage utilization surcharges while you ramp up with FBA.
25% off MCF fulfillment fees
Get 25% off fulfillment costs for your first 100 units shipped with Multichannel Fulfillment (MCF). MCF lets you use your FBA inventory to fulfill customer orders from other sales channels—including your own website.
$1,000 in ad credits
Boost visibility with Amazon Ads. Invest in a Sponsored Products campaign (cost-per-click ads) and earn credits up to $1,000. Reinvest your credits into more ads to keep the momentum going.
$50 in coupon credits
Encourage conversion by offering customers point-of-sale savings through Amazon coupons.
New Seller Incentives are available to new-to-Amazon sellers with Professional selling plans. Additional terms and conditions apply.
Frequently Asked Questions
Is there an option for a free trial period for selling with Amazon?
Amazon doesn’t offer a free trial for selling. However, if you sign up for an Individual selling plan, there are no upfront costs. If you sign up for a Professional selling plan (includes access to growth tools designed to help you scale), you pay the monthly selling fee once upfront, but you only pay additional fees once you have an active listing available for customers to purchase. This lets you explore Seller Central before committing to the Professional plan.
How can sellers keep track of what incentives they qualify for and have used?
Amazon sellers can check their credits and utilization details on the New Seller Incentives dashboard in Seller Central.
What is a referral fee?
A referral fee is a commission Amazon charges you on each product sold. It’s calculated as a percentage of the total sales price—which includes the item price, shipping, gift wrap, and other charges—or it can be a minimum amount. Referral fees vary by product category.
How are referral fees different from the brand referral bonus or associate commissions?
Referral fees are a cost sellers pay. The Brand Referral Bonus helps brand-registered sellers offset that cost by rewarding their own off-Amazon marketing, and Associates commissions are income earned by external partners who refer buyers to Amazon.
Get over $50,000
in incentives
New-to-Amazon sellers can save thousands with credits, bonuses, and exclusive benefits.
*A Professional selling account is $39.99/month + selling fees. Learn more
