Zenith Research (@ZenithPolls) / X

Zenith Research

29 posts

Zenith Research

@ZenithPolls

A new generation of polling, led by @admcrlsn. Innovative. Independent. Rigorous. Transparent. We follow the data, wherever it leads.

Joined June 2025

Zenith Research
@ZenithPolls
Jul 29, 2025
Will happily answer any questions about methodology or the crosstabs! Leave them below.
Adam Carlson
@admcrlsn
Jul 29, 2025
🚨 🚨 A new NYC mayor general election poll from @ZenithPolls (me) & Public Progress (@amitsinghbagga) — the most comprehensive poll of the race — finds Mamdani with a commanding 28-point lead in a five-way race, and getting >50% head-to-head vs Cuomo Let’s dive in, shall we? 🧵
Zenith Research
@ZenithPolls
Aug 2, 2025
Hi there! We provided an extraordinary amount of detail in how we obtained sample for this poll. Radical transparency, especially around sampling and models and weighting, is at the core of everything we do. Please see below, and the full deck here: docs.google.com/presentation/d…
ShaRa
@JewessTi
Jul 31, 2025
Replying to @jacobkornbluh
Considering Zenith Research doesn't disclose their methods of obtaining a sample, this should be taken with a grain of salt.
Zenith Research
@ZenithPolls
Jul 7, 2025
A few things we plan on doing that we hope will set us apart: 1) For publicly released polls, full transparency on how we arrived at our assumptions for modeled electorates 2) For publicly released polls, conducting post-mortems after elections re: what we got right & wrong
Zenith Research
@ZenithPolls
Jul 8, 2025
I agree! It makes everyone smarter Pollsters can be very territorial re: their “secret sauce” / sensitive about criticism We’re all just doing our best to capture the moment accurately & inevitably fall flat sometimes But it’s critical to understand why so we can learn from it
Laura Tamman
@LauraTamman
Jul 8, 2025
I’d love to see other pollsters join in public post mortem discussions. There is a lot folks can learn by engaging in conversation with each other instead of consultants feeling like they need to have all the answers and discouraging questions about assumptions and methodologies.
Zenith Research
@ZenithPolls
Jul 7, 2025
Replying to @ZenithPolls
3) For political clients, leveraging the expertise of Election Twitter map makers to make custom maps (including historical) for political clients, down to precinct level, to help with geographic microtargeting and neighborhood-by-neighborhood analysis
Zenith Research
@ZenithPolls
Jul 7, 2025
Replying to @ZenithPolls
4) Exploring new methodologies (e.g., interactive AI-based interfaces) to try to combat the ever-growing challenge of non-response 5) Conducting polls in multiple languages in areas where relevant, maximizing respondent comfort in answering in their preferred language
Zenith Research
@ZenithPolls
Jul 7, 2025
Replying to @ZenithPolls
6) Prioritizing respondent experience, ensuring answering polls are not too onerous for any demographic group 7) Pairing quantitative polls with qualitative focus groups to get a fuller picture of a particular race, issue, or topic — and releasing results to public when possible
Zenith Research
@ZenithPolls
Aug 2, 2025
Replying to @ZenithPolls
(Verasight ended up getting more than n=1200 completes, this was sent before we were fully out of field)
Zenith Research
@ZenithPolls
Jul 30, 2025
Replying to @anonymous20852
Hi there! None. We got private donations via a C4 nonprofit from individuals to fund this poll. No PACs, orgs, or candidates.
Zenith Research
@ZenithPolls
Jul 30, 2025
Replying to @Ifdn2026
Thank you for your feedback!