Evan Lee (@evanmklee) / X

Evan Lee

1,382 posts

Evan Lee

@evanmklee

Head of Partnerships @MotionApp_ | Host of @ThumbstopLive | All things community & creative strategy

Toronto

Joined November 2011

Pinned
Evan Lee
@evanmklee
Jul 2, 2025
Big update coming your way. Almost all of @motionapp_'s expert AI agents are now 100% free. Yes - that means all of the AI workflows that ad pros like @HireFireTeam, @binghott, @alexgoughcooper, @jimmyslagl, @UGCpro_, and @mirellacrespi have been building with us are now
12K
Evan Lee
@evanmklee
Aug 1, 2024
Good creative isn't enough to stop the scroll, you need tight ad hooks. @motionapp_ works with @social_savannah, one of the top creative strategists in DTC branding, and together we compiled a list of the 9 top-performing ad hooks for 2024 along with examples of each 🔥
6.1K
Evan Lee
@evanmklee
Oct 1, 2025
I'm gonna come out and say it y'all - what got you here ain't gonna get you to the next level in the ad game. Whether you're an agency or a brand - the playbook is played out. The algos are unpredictable, AI is everywhere, and kids on TikTok are getting 100x more views than
435K
Evan Lee
@evanmklee
Jul 12, 2024
We’re hosting 2 of the most respected minds in DTC marketing at our next live event! Between them, they’ve managed billions in ad spend and the growth of multiple 8-figure brands. And guess what? They don’t always see eye to eye. Just kidding. Maybe. @HireFireTeam and
17K
Evan Lee
@evanmklee
Aug 18, 2025
Big freakin' week on @ThumbstopLive 🔥 I know I'm pumped! Mon - @ChereneAubert & Tom from Jump450 Tues - @mirellacrespi & @ImChaseMohseni Wed - @IstvanicMarin & @Cody_Wittick Thur - @connorrolain & @herrmanndigital Fri - @jesscervellon & @iamshackelford Get a peak behind
2.8K
Evan Lee
@evanmklee
Jun 18, 2024
I spent 2+ years as the Head of Creative Strategy at @motionapp_ and over that time I uncovered what it means to be a really effective Creative Strategist. At most companies, Creative Strategists are in charge of "improving and producing advertisements and marketing" - but I
1.5K
Evan Lee
@evanmklee
Aug 26, 2024
I’ve known the founders of @motionapp_ for ~7 years. I was their first commercial hire, and it’s been an epic journey. Here's my story: In 2018, @rezakhadjavi (CEO of @motionapp_) was running a DTC ad agency called Shoelace and hired me as an Account Manager. 2 years and 4
1K
Evan Lee
@evanmklee
Jun 17, 2024
Being a Creative Strategist is low-key one of the most under-appreciated (and hardest) jobs out there. There's no way we could expect a media buyer or a creative designer to handle each of these steps in the creative workflow. (a) Research (b) Ideation (c) Briefing (d)
2.1K
Evan Lee
@evanmklee
Jul 24, 2024
Replying to @evanmklee
The WNBA is having a moment with viewership up 51%. And @Playa_Society has leaned into this expertly playing off of a current trend. We all know what the problem is here. Women's leagues weren't getting the attention they deserved, and merch in that market was hard to find.
6.7K
Evan Lee
@evanmklee
Jul 28, 2025
Week 2, what it do! If you caught one of the ThumbstopLive streams last week, I appreciate you. If not - all good - cuz I've got a PACKED calendar of heavy-hitters joining me on the show this week. Check it out 👇 Mon - @philkiel, @dillonverma, and @loft325 Tues - @danielokon
3.1K
Evan Lee
@evanmklee
Aug 12, 2024
A $29M+ performance marketing agency supporting 150+ brands increased client touchpoints 100% with @motionapp_ @iamshackelford (Nick Shackelford, co-founder at Structured) felt like his agency was shooting in the dark with their creative reporting post-iOS 14. Sound familiar?
5.3K
Evan Lee
@evanmklee
Aug 28, 2024
Top-performing paid social ads are driven by 1 lever more than any other: Creative strategy. So...I'm stoked to announce @motionapp_ is running a world-class Creative Strategy Summit from September 19-20 🔥 We've gathered a legendary lineup of the best creative strategists on
00:00
3.5K
Evan Lee
@evanmklee
Jul 30, 2025
Being a creative strategist is freaking impossible - just ask @binghott and @DenneyDara 😂
00:00
4.3K
Evan Lee
@evanmklee
Jul 26, 2024
I'm a DTC ads nerd. When I find a cool asset, I save it. I've saved dozens of creative examples in the last 3 weeks but these 5 are my favorite. Let's break down all 5 (with tips you can apply to your own ads) 🧵
3.4K