Call-to-action
Drive viewers to book a call or visit a page with an in-video CTA button.
Drive viewers to take action — book a call, visit a page, sign up — with a CTA button that appears at the end of (or during) your video.
Add a primary CTA
1
Open a video and click the CTA's tab.
2
Toggle Enable primary CTA on.
3
Enter a button label (e.g. "Book a call") and the destination URL.
4
Pick a button colour and style, then save.
5
The button appears on all share links for this video. You can also set a per-share-link CTA that overrides the video-level one.
CTA options
| Setting | What it does |
|---|---|
| Label | Text displayed on the button — keep it short and action-oriented. |
| URL | Where the viewer is sent when they click. Opens in a new tab. |
| Colour | Button background colour — use your brand colour. |
| Style | Filled, outline, or subtle button variants. |
| Calendar embed | Paste a Calendly or Cal.com embed URL to show a booking widget instead of a link. |
| Show timing | Control when the CTA appears — at video end, or from a set time offset. |
Additional links
Below the primary CTA you can add extra icon links — social profiles, your website, LinkedIn, etc. These appear as icon buttons under the video.
1
In the CTA's tab, scroll to Additional links.
2
Click Add link, choose an icon, enter a label and URL.
3
Drag to reorder. Links are shown on all share pages for this video.
💡 CTA clicks are tracked in analytics — you can see the click rate per share link and compare across campaigns.
