Editorial Calendar

Editorial Calendar with Content Pillars and Campaigns

Define pillars, group posts into campaigns and set a weekly cadence per platform across all six PostNext channels.

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Trusted by Editorial and Social Media Planning Teams


Sarah Williams

"We run quarterly editorial cycles for a global brand. PostNext's pillars and campaigns let us plan twelve weeks at a time, see cadence per platform and stop the scramble that used to fill every Friday. Planning meetings now take an hour, not a morning."

James Parker

"Mapping our pillars to customer journey stages on the editorial calendar gave us clarity we did not have in the spreadsheet era. Lead-gen content sits under one pillar, education under another, and the cadence ratio is something the wider marketing team now actually reviews."

Emily Richardson

"Running campaigns across X, Instagram, LinkedIn, TikTok, YouTube and Threads was scattered across three tools before. Now the editorial calendar is the single source of truth, categories are tagged from day one and reporting by pillar is something I can hand to the CMO."

Editorial Calendar

Visual Editorial Calendar Across the Six Channels

Plan weeks ahead on a visual calendar showing every scheduled post by platform, pillar and campaign. Filter by channel or campaign and drag posts to rebalance cadence.

Calendar view with month, week and day modes for editorial planning

Filter the calendar by platform, content pillar, campaign or owner

Drag-and-drop rescheduling to balance posting cadence across the week

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Visual Editorial Calendar Across the Six Channels
Content Pillars and Categories

Content Pillars, Categories and Campaign Tags Together

Define three to five pillars that anchor your strategy, then tag each post with a pillar, a category and a campaign so reporting rolls up by theme on every channel.

Content pillars with colour coding visible on the editorial calendar

Category tags for educational, product, community and promotional posts

Campaign grouping with start and end dates for product launches and events

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Content Pillars, Categories and Campaign Tags Together
Coordinate Posting Cadence Across the Six Channels
Cross-Platform Coordination

Coordinate Posting Cadence Across the Six Channels

Plan a campaign once and adapt it for X, Instagram, LinkedIn, TikTok, YouTube and Threads. Set a target cadence per platform and keep editorial owners aligned through assignments.

Target cadence per platform with weekly counters for X, IG, LI, TikTok, YouTube and Threads

Post tagging and assignment so each platform owner knows what is due next

Shared briefs and notes attached to campaigns and individual posts

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How the Content Strategy Planner Works in Four Steps

1

Set Your Content Pillars

Document three to five pillars that describe what your brand publishes, with a colour per pillar.
2

Group Posts into Campaigns and Categories

Create a campaign with start and end dates, then add posts under it tagged by pillar and category.
3

Plan Cadence on the Editorial Calendar

Schedule posts on X, Instagram, LinkedIn, TikTok, YouTube and Threads with cadence per channel.
4

Review Pillar and Category Mix

Check the weekly mix per platform, rebalance gaps and archive completed campaigns for reference.
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Content Strategy Planner Frequently Asked Questions

Questions about editorial planning, content pillars or campaigns? Our team is here to help.

What does the content strategy planner cover?

An editorial planner built around pillars (themes you publish on), campaigns (time-bounded pushes such as a launch) and categories. Posts sit on a visual calendar across the six channels.

How does the editorial calendar work?

The calendar shows posts in month, week or day view, colour-coded by pillar and labelled with campaign and platform. Filter to one channel and drag posts to new dates to rebalance cadence.

Can I organise posts by content pillar and category?

Yes. Define pillars such as Education, Product or Community, then tag each post with a pillar, a category and an optional campaign like "Spring Launch 2026". Filter the calendar by any combination.

Does it support all six PostNext platforms?

Yes. The planner coordinates posts across X, Instagram, LinkedIn, TikTok, YouTube and Threads. Each post maps to one or more channels and you can set a different target weekly cadence per channel.

How do campaigns work in the planner?

A campaign is a container with a start date, end date and target channels. Add posts, assign owners, attach a brief and track which posts are in draft. Closed campaigns archive automatically.

Can the team collaborate on the editorial plan?

Yes. Assign posts and campaigns to team members with due dates, leave comments and attach briefs. The Teams plan at four euros per user per month adds role-based permissions for editorial teams.

How do I track how each pillar performs?

Once posts go live, engagement rolls up by pillar, category and campaign. You can see which pillars work on each channel, where cadence is thin and which campaigns hit their goals.

Is there a limit on posts, campaigns or pillars?

No cap on pillars, categories or campaigns, even on the Free plan. Premium at eleven euros and Business at thirty-nine euros per month add reporting. Paid tiers include a seven-day trial.
Ready to Run a Documented Editorial Calendar?

Ready to Run a Documented Editorial Calendar?

Join social teams using PostNext to run an editorial calendar with pillars, campaigns and a documented cadence across X, Instagram, LinkedIn, TikTok, YouTube and Threads.

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