How teams use the template library
"I write the same kind of weekly recap every Friday. Saving it as a template with placeholders for the week's three highlights cut that post from twenty minutes to about three. The category view keeps my announcement and sale templates separate from the recurring stuff."
"Running social for four ecommerce clients, the per-workspace shared library on Teams is what made it work. Each client has its own templates for sales, holidays and product drops. New writers on the team don't need a brand-voice doc — they pick a template and fill it in."
"We run a restaurant social agency and every venue has the same recurring posts: weekly menu, weekend special, holiday hours. Twelve templates per client cover ninety percent of the calendar. Onboarding a new account manager is now a half-day instead of two weeks."
Organise post templates by announcement, sale, holiday or recap
Group templates the way your content calendar already works: product announcements, sale or promo posts, holiday greetings, weekly QA or recap posts, customer testimonials, FAQ replies, and behind-the-scenes updates. Each category holds the captions you reuse most, so when Black Friday or your monthly newsletter roll-up comes round, the structure is already written.
Categories for announcements, sales, holidays, weekly recaps, QA
Add custom categories that match your own posting rhythm
Filter the library by category, channel, or last-used date
Reuse the structure, change only the specifics
Every template keeps the caption skeleton — hook, value, call to action, hashtags — and marks the bits that change as placeholders: product name, date, discount percent, link, customer quote. Open a template, fill in this week's specifics, and publish. The proven structure stays consistent across every post in that category, which is what builds a recognisable brand voice.
Placeholder fields for date, product, discount, link, or quote
Caption, hashtags and CTA preserved between uses
Apply a template to one channel or push to all six at once
One template library for the whole team on Teams plan
On the Teams plan (€4 per user / month) the template library is shared across every workspace member. Whoever writes the next product launch caption saves it once, and the rest of the team uses the same starting point next quarter. New hires inherit a ready library of approved post structures instead of guessing the brand voice. Agencies can keep a separate library per client workspace.
Shared library available on the Teams plan at €4 per user / month
Per-workspace libraries keep agency client content separated
Anyone can save a post as a template; everyone can reuse it
Save a post as a template
Mark the bits that change
Choose channels and reuse
Share with the team
Template library — frequently asked questions
Questions about reusable post templates and the shared team library? Here's what people ask most.
What kinds of templates can I save?
How are templates organised?
Can a template apply to all six channels at once?
Is the template library shared across my team?
How do fill-in-the-blanks templates work?
Do I need a paid plan to use templates?
Can I edit a template after saving it?
Can I see which templates I use most?
Build a reusable template library for your routine posts
Stop rewriting the same sale caption or holiday greeting every quarter. Save it once, organise by category, share with the team. Free plan available, 7-day trial on paid plans.
