Glossary
Waitlist glossary
LaunchList's waitlist glossary gives plain definitions of the terms you meet while building a pre-launch waitlist: how referrals are measured, how signups stay real, and how a launch is staged.
01Launch
Launching
The stages between an idea and opening the doors, and the pages that collect signups along the way.
5 terms
Beta launch
A beta launch is the release of a product that is not yet finished to a group of testers, either private (invite-only) or public (open to anyone), to find bugs and gaps before the full launch.Coming soon page
A coming soon page is a single-purpose web page published before a product launches that says what is coming and collects signups from interested visitors.Early access
Early access is a pre-release stage in which a limited group, often the first people on a product's waitlist, can use the product before it is generally available.Soft launch
A soft launch is a limited release of a product to a small, chosen audience, often the first people on its waitlist, before the full public launch.Waitlist widget
A waitlist widget is an embeddable component, usually added with a short snippet of code, that puts waitlist signup and its logic (referral links, confirmation, spam protection) on an existing website.
02Growth
Measuring growth
How many visitors sign up, and how many more each signup brings in.
4 terms
K-factor
K-factor is the average number of new users each existing user brings in through referrals, calculated as the share of users who refer (i) multiplied by the average number of successful referrals per referrer (c).Viral coefficient
Viral coefficient is the number of new users each existing user brings into a product through referrals.Viral loop
A viral loop is a repeating cycle in which each new user takes an action, such as sharing a referral link or an invite, that brings more users into the same product, who then repeat the cycle.Waitlist conversion rate
Waitlist conversion rate is the percentage of visitors to a waitlist page who sign up, calculated as signups divided by visitors over the same period, times 100.
03Referrals
Referral rewards
What people on a waitlist get for sharing it, and how their place in line works.
4 terms
Milestone rewards
Milestone rewards are benefits a waitlist signup earns on reaching set referral counts, for example moving up the line at one referral, early access at three and a founding-member perk at ten.Queue jumping
Queue jumping is the waitlist mechanic in which a signup moves ahead of others in line by referring new people.Queue position
Queue position is the number that shows a waitlist signup's place in line, such as #312 of 4,800.Referral leaderboard
A referral leaderboard is a ranking, usually shown on a waitlist page, of the signups who have brought in the most new people through their referral links.
04Signups
Real signups
How a signup form keeps out typos, throwaway addresses and bots.
4 terms
Disposable email
A disposable email is a temporary address from a throwaway inbox service, used to get past a signup form without giving a real, lasting inbox.Double opt-in
Double opt-in is a signup flow in which a person enters their email address and is added to the list only after clicking a confirmation link sent to that address.Honeypot field
A honeypot field is a form input hidden from human visitors but visible to automated bots, which tend to fill in every field they find.Single opt-in
Single opt-in is a signup flow in which a person joins the list the moment they submit the form, with no confirmation email to click.
05Email
Email that arrives
Why some emails reach the inbox and others never do.
3 terms
Email deliverability
Email deliverability is the ability of the emails you send to reach the recipient's inbox, rather than the spam folder, being blocked, or silently dropped.Sender reputation
Sender reputation is the trust mailbox providers give a sending domain and IP address, based on how its past email was received: spam complaints, bounces, spam trap hits, authentication and engagement.Spam trap
A spam trap is an email address that mailbox providers and anti-spam organizations use to catch senders with poor list practices.
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