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Templates

Waitlist templates

LaunchList's waitlist templates are starting points for a launch: pages, signup forms, emails for the people who join, and launch checklists. Start from a page, copy a form or an email, then make it yours.

Build your waitlistBrowse the templates

Free for your first 100 contactsNo credit card needed

Pages

Waitlist landing pages

Finished pages you can open, scroll and restyle before you sign up. Pick the one closest to what you are launching, and it is written about your product.

See all 9 waitlist landing page templates
SaaS waitlist landing page template: Relay

Relay: SaaS waitlist landing page template

A full product page for software in private beta, led by a screenshot of the app.

Preview template
App waitlist landing page template: Stride

Stride: App waitlist landing page template

Your app on a phone beside the headline, then what it does, the numbers and what testers say.

Preview template
AI startup waitlist landing page template: Marlo

Marlo: AI startup waitlist landing page template

A text-led page with a product demo, the questions it answers as cards, and pricing.

Preview template
Event waitlist landing page template: Pricing Sprint

Pricing Sprint: Event waitlist landing page template

The date and a live countdown at the top, the schedule as a timeline, a note from the host and seats.

Preview template
Pre-order waitlist landing page template: Mesa

Mesa: Pre-order waitlist landing page template

One large product photo, a gallery, the details, prices and how many are reserved.

Preview template
Newsletter waitlist landing page template: Solostack

Solostack: Newsletter waitlist landing page template

A sample issue under the headline, what every issue holds, what readers say and the form.

Preview template
Forms

Waitlist form templates

The questions worth asking for each kind of launch, from one email field to a pre-launch survey, drawn as your form shows them. Each card lists its fields: add them in the form editor and it is built in a minute.

See the waitlist signup form editor

Waitlist signup forms

The form people fill in to join your waitlist. A new one starts with Email and Name: add the fields listed on a card, and reword them as you like.

  • Email waitlist form

    Just an email, the fastest way to start a list. Remove the Name field a new form starts with.

    1. Email addressEmail

  • Refer-a-friend waitlist form

    Name, email and how they heard about you, so you can see which channels bring people in.

    1. First nameName
    2. Email addressEmail
    3. How did you hear about us?Dropdown

  • Interest level waitlist form

    Ask how interested each signup is and what they would use it for, so you know who to talk to first.

    1. Email addressEmail
    2. How interested are you?Single choice
    3. What would you use it for?Long text

  • Role and team size waitlist form

    Ask what each signup does and how big their team is, so you know who is joining.

    1. Email addressEmail
    2. What do you do?Dropdown
    3. How big is your team?Dropdown

  • Beta tester signup form

    Find the right beta testers: what they use, how often, and who will talk to you.

    1. Email addressEmail
    2. What do you use most?Dropdown
    3. How often would you use it?Single choice
    4. Happy to do a short call about it?Single choice

  • Early access request form

    Let people ask to get in early, and see who to let in first.

    1. NameName
    2. Work emailEmail
    3. Company websiteURL
    4. What do you want to use it for?Long text

Survey forms

Ask the people on your list what to build and what they think. Make a new survey under Forms, then swap in these questions.

  • Product feedback form

    A score from 1 to 5, the part of the product it is about, and what to improve.

    1. How would you rate your experience?Rating
    2. Which area is this about?Dropdown
    3. What can we improve?Long text

  • Feature request survey

    Ask which feature to build next. Each option is one tap, and the answers show which one people want most.

    1. Which should we build next?Single choice
    2. Anything specific you need?Long text

  • Pre-launch survey

    Ask your waitlist how they handle the problem today, how much it hurts and what they would pay.

    1. How do you handle this today?Long text
    2. How much does it bother you?Single choice
    3. What would you pay for a fix each month?Dropdown
Emails

Waitlist emails

The emails a waitlist sends, in the order you send them, from the welcome email to launch day. Open one to see it as it lands in an inbox, learn when to send it, and copy its words.

See all waitlist email examples

1. When someone joins

The first emails a new signup gets from you.

  1. Waitlist welcome email

    Says the signup worked, what happens next and how often you will write.

    Right after someone joins

  2. Referral nudge email

    Asks for one thing: share the link.

    Two or three days after someone joins

2. While you build

Every few weeks until launch, so your list remembers you.

  1. Founder update email

    Keeps the list warm until launch.

    Every two to four weeks while you build

  2. Feedback request email

    Asks one question and asks for a reply.

    One to two weeks after someone joins

3. When you launch

Letting people in, then opening to everyone.

  1. Early access invite email

    Tells someone their spot is open and gives them one way in.

    When you let the next group in

  2. Launch day email

    The send the whole list waited for.

    The day you open to everyone
FAQ

Waitlist template questions

What are waitlist templates?
Waitlist templates are ready-made starting points for a product that has not launched yet. LaunchList has three kinds: landing pages for the waitlist itself, signup forms and surveys whose questions are already written for you to copy, and the emails you send the people who join. There are launch checklists too.
What should a waitlist signup form ask?
An email address is enough to start. Ask more only when you will use the answer: how they heard about you, to learn where people find you; their role and team size, to know who is joining; how interested they are, to know who to talk to first. Each waitlist form template above asks one of those sets. Copy it into the form editor by adding its fields, then add, remove or reword any of them.
Do the waitlist form templates cost anything?
No. The form editor and every field these templates use are on the Free plan, with no credit card needed.
Can I use a waitlist form template on my own website?
Yes. A form you build from a template can sit on a page LaunchList hosts for you, or on your own site as an embed or a popup. Developers can also send signups through the API.

Start from a page that is already written.

Pick a template, say what you are building, and publish the same day.

Build your waitlist

Free for your first 100 contactsNo credit card needed