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Showing posts with the label Augmented Reality

Underwater Photographer Of The Year - Fosse Park

Touring various locations across the country The Underwater Photographer of the Year interactive exhibition came to the Fosse Park Shopping Park, bringing multiple amazing images to visitors and shoppers alike. Regardless of whether visitors had made a trip to see the exhibition or had come across it whilst shopping they where treated to photography that captured the underwater world in all it`s colourful, vibrant & delicate beauty. The exhibition also had an Augmented Reality (AR) element for those using the Artivive app offering related videos & more for some of the photographs. My film takes a quick look at the exhibition which (at time of writing) is in place till October 6th and is free to see. All photos etc copyright of their various owners.

Menphys QR Code Campaign

  I created a unique marketing campaign for Leicester charity Menphys. A poster featuring a large QR code was placed in the window of their fundraising office, when this code was scanned (with a compatible smart phone) it directed the person to the charity's official website detailing the charity's work. The window faced Narborough road a main route into the city of Leicester making the chance of interaction with the QR code by pedestrians very high,  The QR code has the potential to greatly raise the profile of the charity in the community it serves & substantially increase the chance of the person becoming an active fundraiser for the charity. The next step in this campaign will see the QR codes being extended across more of the charity's various media outputs providing a quick and easy way for interested people to find more information on an event or even donate directly to the charity though sms.