Leigh984, The creative portfolio of Leigh Spencer

The village of Newbold Verdon in Leicestershire held it`s first ever Scarecrow trail in May 2018 and I was tasked by its organizing committee with branding the event on a theme of "At The Movies". The posters had to be adaptable for an initial "in village" call for entries both in print and online via social media etc where a hashtag #NVScarecrowTrail was used for residents who wanted to share their progress etc. The "call for entries" poster was followed by a more general campaign aimed at the wider public encouraging visitors to the event.       The main event poster was distributed throughout the local area to encourage visitors and prominently featured the event hashtag #NVScarecrowTrail asking visitors to tweet their photos taken at the event.      The Call for Entries poster was displayed within the village to encourage residents and the community to register their interest in creating a scarecrow for the event, A QR code was in...

Flyer design for Leicester charity Menphys advertising the Menphys Walk 2013 this unique flyer is cut to a footprint shape a theme continued from related media and features a QR code for those interested to scan and register for the walk.

Designed for a charity Garden Party held in aid of Leicester based charity Menphys this poster (designed by me) uses a Retro 1950`s style typeface and pastel colour scheme. At the base of the poster I have used negative space to suggest grass, The design also features two ladybirds sitting on both the letter G and atop the box containing the main event details they look toward each other as if they are engaged in conversation at a party. I have included a QR code at the bottom of the poster linking to a map allowing people to receive directions to the event using their smartphone.

  I was asked to design a poster for the Menphys walk an annual charity walk taking place on 13th may 2012 in Leicestershire. Taking its cues from last years poster for the 30th walk (also designed by me !) it features an refinement of that years footprint idea giving the poster a 'walked on' look. This motif has been continued onto all associated media for the event including banners and sponsor forms as well as any merchandise such as stickers, water bottles etc. The poster uses the charity's colour scheme of Red Grey & Black & utilizes the Teen typeface to allow the poster to make it easy to read but also portray a fun and playful personality,  The Teen typeface is teamed up with Earwig Factory evoking memories of children`s A is for apple type alphabet posters. The Poster additionally features a QR code to allow interested persons to scan the code with their smartphone triggering a free download of a registration form for the walk creating an incre...

  I created a unique marketing campaign for Leicester charity Menphys. A poster featuring a large QR code was placed in the window of their fundraising office, when this code was scanned (with a compatible smart phone) it directed the person to the charity's official website detailing the charity's work. The window faced Narborough road a main route into the city of Leicester making the chance of interaction with the QR code by pedestrians very high,  The QR code has the potential to greatly raise the profile of the charity in the community it serves & substantially increase the chance of the person becoming an active fundraiser for the charity. The next step in this campaign will see the QR codes being extended across more of the charity's various media outputs providing a quick and easy way for interested people to find more information on an event or even donate directly to the charity though sms.