Leigh984, The creative portfolio of Leigh Spencer

The Menphys Christmas Campaign for 2012 was based around the idea of presents and Christmas wrapping.  Menphys Grand Christmas Prize Draw 2012 Poster The Menphys Grand Christmas Prize draw poster uses a bold and festive colour scheme of Orange, Red and Green with the words Prize Draw seemingly blasting form the page toward the viewer prizes are listed along the main large ribbon and a tall vintage Art Deco style typeface is used to allow for lots of information to be presented in a narrow space.    Menphys Children for Children Carol Concert Poster 2012 Continuing the presents and wrapping theme with ribbon and stripes the Carol Concert poster uses a more subtle colour scheme making the word Christmas More prominent and the type is angled to give the poster a dynamic style. The poster also includes a QR code allowing interested persons to once again purchase tickets by scanning it with their smartphone.

  I created a unique marketing campaign for Leicester charity Menphys. A poster featuring a large QR code was placed in the window of their fundraising office, when this code was scanned (with a compatible smart phone) it directed the person to the charity's official website detailing the charity's work. The window faced Narborough road a main route into the city of Leicester making the chance of interaction with the QR code by pedestrians very high,  The QR code has the potential to greatly raise the profile of the charity in the community it serves & substantially increase the chance of the person becoming an active fundraiser for the charity. The next step in this campaign will see the QR codes being extended across more of the charity's various media outputs providing a quick and easy way for interested people to find more information on an event or even donate directly to the charity though sms.