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Showing posts with the label Graphic Design

Newbold Verdon at the Movies. Branding, Marketing & Promotion

The village of Newbold Verdon in Leicestershire held it`s first ever Scarecrow trail in May 2018 and I was tasked by its organizing committee with branding the event on a theme of "At The Movies". The posters had to be adaptable for an initial "in village" call for entries both in print and online via social media etc where a hashtag #NVScarecrowTrail was used for residents who wanted to share their progress etc. The "call for entries" poster was followed by a more general campaign aimed at the wider public encouraging visitors to the event.       The main event poster was distributed throughout the local area to encourage visitors and prominently featured the event hashtag #NVScarecrowTrail asking visitors to tweet their photos taken at the event.      The Call for Entries poster was displayed within the village to encourage residents and the community to register their interest in creating a scarecrow for the event, A QR code was in...

GCR Beer Festival & Pistons & Pumps Festival - Great Central Railway

A couple of posters and flyers designed for The Great Central Railways Beer Festival and Pistons And Pumps festival which runs concurrently. The posters advance ideas from previous poster designs and introduce some new ones too. You will notice the chimney of the train is a beer glass and with the logo of the event on the smoke box door the whole design evokes the pumps familiar to any regular pub goer look out also for several pistons hidden in the design. More information at this link .

GCR Classic & Vintage Vehicle Club Logo

A Look into the creation of a logo for the GCR Classic & Vintage Vehicle Club, Including the incorporation of various vintage sign writing and railway elements. Logo Development Initial concept logo designs for the Great Central Railway Classic & Vintage Vehicle Club Logo the brief called for a logo that worked when reproduced in both full color and black and white. The logo needed to have a vintage style and visual link to the railway at which it is based this is was achieved using a vintage wheel and the link to the railway by using a ribbon and railway nameplate style for the clubs name, the railways logo is also included as a key part of the design. read on for the final design

GCR Model Event Poster

Designed for the Great Central Railway Model Event my poster features a hand placing an steam engine onto tracks to highlight the fact that this event features model engines. The poster uses a flat design that evokes the railway posters of the past whilst retaining a modern layout allowing the poster to fit in with the heritage theme of the railway but not look antiquated in more modern settings.

Great Central Railway - Real Ale Train Event Poster

Designed for the Great Central Railways Real Ale Train event my poster takes inspiration from the railway posters created during the golden age of steam in the early 20th century and uses a flat design style to form the image of a steam train emerging from a tunnel shaped like a bottle. continuing the theme the steam from the engine forms into bubbles as they reach the neck of the bottle. As the engine emerges from the dark bottle-tunnel its beams illuminate the event information on the left of the poster, a bright, warm orange and green colour scheme is used referencing the fact the event takes place in the warm month of May.

Leicester Riders Next Game Poster 2013

My design for Jelson Homes DMU Leicester Riders Basketball team next game poster is displayed at all Riders home games informing fans of the next home game. The design retains the layout from my previous work for the club whilst also adhering to the brand guidelines created for the club in their 2013 re-branding.   

Menphys Children for Children Carol Concert Poster Design - 2013

A Poster designed for the charity Menphys advertising their annual Children for Children Carol Concert at the Leicester`s De Montfort hall. The Poster was designed following the brief of a traditional Christmas Carol Concert poster  with modern elements, the colour scheme mixes the charity's well known red with blues and whites allowing for a snowy Christmas feel the layout follows the brand guidelines created for the charity by myself for use across all public facing output. As the charity works with children an element of playfulness is achieved with the inclusion of Santa hats and Rudolph antlers on a couple of the letters.

Open Garden Poster - Menphys

Poster designed for Leicester Charity Menphys promoting their annual open garden event at Belvoir Lodge in July. My design is type lead and whilst formal in layout the poster has an deliberate handmade arts and crafts feel to it reflecting the rural nature of the events location.    

Garden Party Poster - Menphys

Designed for a charity Garden Party held in aid of Leicester based charity Menphys this poster (designed by me) uses a Retro 1950`s style typeface and pastel colour scheme. At the base of the poster I have used negative space to suggest grass, The design also features two ladybirds sitting on both the letter G and atop the box containing the main event details they look toward each other as if they are engaged in conversation at a party. I have included a QR code at the bottom of the poster linking to a map allowing people to receive directions to the event using their smartphone.

Psychic Night Poster- Menphys

Designed for a charity Psychic Night in aid of Menphys this poster uses a cool blue colour palette and a typeface that has echoes of fairground and sideshows The letter P contains a spiral hinting at a mystical secret about to be revealed. The mystical/celestial theme continues throughout the rest of the design with stars and a moon. The star burst in the background is a nod to the theatrical nature of the event and draws the viewers attention into the writing in the centre.   

Wistow Diamond Jubilee Event Poster

Designed to promote a charity event centred around the Queens Diamond Jubilee celebrations at Wistow Rural Centre in Leicestershire this poster uses the instantly recognisable Union Jack flag as its background. The Flag`s famous lines are echoed by the use of a simple sans serif typeface and patriotic colour scheme of Red, White, Blue & Yellow (standing in for gold in this instance).The type is centre aligned with a crown at the top in a deliberate nod toward the modern resurgence of the Keep Calm And Carry On posters.The Campaign saw this poster reproduced in a number of sizes from A5 through to A3 & displayed in a number of locations around the local area of Wistow, A simple easy to read style was needed that could be easily reproduced across the various sizes without loosing the message.

Oadby & Wigston Diamond Jubilee Charity Show

This Poster was designed by me for The Oadby & Wigston Diamond Jubilee Charity Show held at Parklands Leisure Centre in Oadby during the Queens Diamond Jubilee year of 2012. The design takes its inspiration in equal measures from the music hall posters of the past and from the famous Keep Calm And Carry On posters of wartime Britain, This style allows for lots of information to be displayed in a small amount of space whilst not being overly complicated for the viewer to read. The poster uses a Red, White & Blue colour scheme appropriate for the subject matter and features the Union Jack flag repeated in these colours as a border. The design is broken up by the use of grass at the bottom of the page and a number of "Royal" Ladybirds scattered throughout (how many can you spot ?). The event will raise much needed funds for local charity's Menphys and the Oadby & Wigston Branch of Age UK.